A Scroll popup is a powerful tool for delivering the best content at the best time to your website visitors without being intrusive. Unlike standard popups that appear immediately when someone lands on a page, scroll popups are designed to show up only after a user has scrolled to a specific point. This allows you to target users who are already engaged, making them more receptive to your message.
You should use a scroll popup when visitors have shown genuine interest by scrolling through your content, especially on long pages like blog posts or product descriptions. This is the moment when they are more likely to take action, such as signing up for your newsletter or exploring a special offer. Aligning your popup with the user’s engagement level to not only improve the experience but also increase conversions.
Step 1: Install Depicter Free
Before we start, just double-check that you’ve installed the Depicter plugin. It’s super easy — just search “Depicter” in the Plugins menu in your WordPress dashboard. Want a full walkthrough with video? Take a look at our guide here.
Step 2: Import a Template
To start building your popup, head to the dashboard and click on the “Popup” tab in the top navigation menu. Depicter makes the process fast and seamless by offering a wide selection of professionally designed templates, including many free options to choose from.
Find your perfect template by typing keywords into the search bar or exploring the categories listed on the left. When you see one you want, just click “Import.”
Your popup will be ready in seconds, taking you directly to the Depicter editor. There, you can customize every detail.
To explore all the tools and learn to build a popup from scratch, check out this video:
Step 3: Activate Scroll Trigger
The last step to ensure your popup appears at a chosen scroll percentage is enabling the Scroll option in the Display Rules. You’ll find this setting by clicking Publish and then Configure within the Display Rules section.
Now, navigate to the Triggers section and enable the Scroll percentage option. Define the percentage at which you want the popup to appear, save your adjustments, and that’s it!
Now, whenever a visitor scrolls down your website to the specified percentage, the popup will be shown to them.
Be sure to explore additional tips to maximize the impact of your popups with Depicter:
If you’re not using exit-intent popups yet, you’re missing a valuable opportunity to retain visitors who are moments away from leaving your site. Exit-intent technology allows you to make a final, well-timed offer — whether it’s a discount, exclusive content, or a simple feedback request — that can turn lost traffic into leads or customers. It’s an easy, non-intrusive way to increase conversions, reduce bounce rates, and gain insights into visitor behavior, all without disrupting the user experience.
Let’s start setting up exit-intent popups in just three easy steps with Depicter Popup Builder!
Step 1: Install Depicter Free
To get started properly, ensure that the Depicter plugin is already installed. You can install it by going to Plugins → Add New and searching for “Depicter”. For detailed instructions and a video tutorial, see our guide here.
Step 2: Import a Template
Depicter provides a wide range of professionally designed templates, including many free popup templates, to make the creation process fast and hassle-free. Once you’re in the dashboard, simply head to the top navigation bar and click on the “Popup” section to begin building your design.
You can use the preset categories on the left side or search through the ready-made templates using keywords. Once you find a template you like, hover over it and click Preview to see how it looks. If it fits your needs, click the Import button to load it into your project.
After a short moment, the import will be complete and you’ll be taken to the Depicter editor. Here, you can customize every detail of how your popup looks and functions using the powerful features Depicter offers.
For a step-by-step walkthrough, watch the video below.
Step 3: Activate Exit-intent
Once that’s done, all that’s left is to enable the Exit-Intent option under Display Rules, so your popup appears right when a visitor attempts to leave the page. To do this, click the Publish button, then hit Configure in the Display Rules section to open the settings panel.
Next, go to the Triggers section, enable Exit-Intent, save your changes, and you’re done!
This is the result of our work:
Make sure to check other tips to get the most out of your Popups with Depicter:
Slide-in popups offer a less intrusive way to engage website visitors. Appearing from the side or corner, they present a brief call to action without disrupting the browsing experience. This allows you to capture leads, boost sales, and increase conversions politely.
Slide-ins are versatile and suitable for many purposes. They can replace most other popup types when you want a lower impact on your site’s metrics and avoid blocking conversion pages or the user interface.
With Depicter Free Popup Builder, creating these effective slide-ins is a quick three-step process.
Step 1: Install Depicter Free
Log in to your WordPress dashboard.
Go to Plugins > Add New.
Search for “Depicter” then click Install and Activate.
Here is a video showing the whole process:
Step 2: Import a Template
Depicter offers an extensive, high-quality selection of templates, including a variety of free popup templates, designed to help you create popups quickly and efficiently. After entering the Depicter dashboard, navigate to the top menu where the feature categories are listed, and select the “Popup” option to get started.
You can search through the ready-made templates using keywords or browse through the categories on the left side. Once you’ve found the template you like, simply click the Import button.
After a few seconds, the import process will finish, and you’ll be taken to the Depicter editor. Here, you can customize every detail of your popup using the wide range of features Depicter offers. To get a better understanding of the editing process, watch the video below.
Step 3: Configuring Display Rules
That’s all there is to it! Now, the only thing left is to set your preferred Display Rules, which determine where, when, and to whom your popup will appear.
To do this, click the Publish button, then hit Configure under the Display Rules section to open the settings window.
In this example, we want the Slide-in Popup to appear for everyone, but only on the Shop page. We’ll set this up in the Display Condition section, just as shown in the image.
Once you save the settings, your Slide-in Popup will be displayed on your website’s Shop page like this.
If you’d like to learn to do more with your Popups, we recommend checking out these articles:
What are the Reasons to Consider an Alternative to Popup Builder?
When it comes to choosing a Popup builder plugin for WordPress, having the right tools, flexibility, and user experience can make all the difference. A good Popup builder should make the process of creating and managing Popups easy, efficient, and enjoyable, helping you engage visitors and boost conversions without unnecessary frustration.
While Popup Builder (the plugin) has been around for a while, it falls short in several important areas that modern website owners expect. Throughout this article, we’ll take a closer look at where Popup Builder struggles and why exploring a stronger alternative like Depicter could be a smarter move for your site.
Lack of Editor
Having a built-in drag-and-drop editor is very important for any WordPress Popup Builder plugin. It helps users quickly design and customize Popups without coding, making the process faster, easier, and more flexible. A good editor also improves the user experience by giving full creative control.
However, the Popup Builder plugin does not include a built-in editor. This is a big downside because users have less freedom to design Popups easily and may need extra tools or plugins, which can slow down their workflow and website.
You might think that because the default WordPress editor opens up, anything you add there will show up in your Popup — but that’s not the case. Whatever you enter in that editor has no connection to your Popup and won’t be displayed.
On the other hand, Depicter offers an advanced drag-and-drop editor along with professional design tools, giving you a high level of customization over every Popup element. It includes powerful features like free resizing and positioning of elements on its editor canvas, various layout options such as full-width, fullscreen, or boxed designs, auto-snapping for easier arrangement, and flexible group, grid, and flex structures. On top of that, it provides auto-responsive capabilities, rich design customization options, and a wide selection of animation effects to make your Popups stand out.
With these kinds of tools at your fingertips, creating polished and personalized Popups becomes faster and much more enjoyable.
Considering that Popup Builder doesn’t even have its own editor, Depicter clearly comes out on top and delivers a much better experience, especially for users who are looking for a more modern and professional solution.
No Templates
Another key feature that greatly improves user experience is having ready-to-use templates. Templates allow users to start with professional designs and simply tweak them, instead of building every Popup from scratch. This saves time, ensures better design quality, and makes life much easier, especially for beginners. However, the Popup Builder plugin does not offer any pre-made templates, making it harder and more time-consuming for users to create polished Popups quickly.
Depicter excels in this area by offering over 500 professional, ready-made templates across various categories and with a wide range of functionalities. Right from the Depicter dashboard, you can browse through these templates, and with just one click, import any of them to start building immediately.
This huge collection of templates not only saves time but also inspires creativity, giving users a strong starting point for almost any type of design they need.
Almost No Responsive Options
Having professional responsive options in a Popup Builder means that Popups automatically adjust to look perfect on different devices like mobiles, tablets, and desktops. It includes settings for custom sizes, positions, visibility controls, and design tweaks for each screen type. You should consider these features based on your website audience because a large portion of visitors might come from mobile devices, and delivering a smooth, optimized Popup experience can greatly impact engagement and conversion rates. Now, can we say that the Popup Builder has these options? Absolutely not. Take a look at the following image. This is all you get for the responsive options.
Depicter addresses this perfectly with fully responsive design options. You can easily create device-specific layouts, control visibility per device, and tweak sizes, positions, and designs for mobiles, tablets, and desktops individually.
No matter what device your visitors use, Depicter ensures a seamless, professional-looking Popup experience.
Pricing
A fair and reasonable price is important for a Popup Builder plugin because it makes the tool accessible to a wider range of users and ensures good value for the features offered.
Popup Builder offers three pricing plans, which mainly differ based on the number of websites you can use the plugin on. The cheapest plan costs $49.95 per year and allows usage on up to two websites.
However, considering that Popup Builder lacks some important features and feels outdated compared to many modern alternatives, its overall value for money is quite low.
Price often plays a major role when people are deciding which plugin or service to choose. Even if some features are available for free, one of the first questions users ask is, “How much does the full version cost?”
Depicter offers a free version that covers all your basic Popup-building needs, and when you’re ready to upgrade, the Pro version for a single website costs just $39 per year. Best of all, Depicter unlocks all premium features at once — no gradual access or hidden paywalls. When you buy the Starter plan, you get everything you need right away for one website.
Having clear, fair pricing without confusing tiers creates a better experience and shows that Depicter truly values its users.
Depicter Offers Even More
With a variety of powerful tools like exit-intent Popups and smart triggers, Depicter helps you grab your visitors’ attention right when they’re about to leave.
It makes it easy to create highly effective Popups that deliver personalized messages and special offers tailored to your audience.
Instant Feedback
When working with visual design tools, getting immediate feedback is key to making the creative process faster, easier, and more enjoyable.
Depicter offers a powerful live preview and an interactive editor that allows users to see their changes in real time. User experience is crucial for WordPress plugins, and a good plugin should not only be easy to use but also let users instantly see the results of their work. That’s where Depicter really shines. With its live preview feature, you can see exactly how your Popup or page will look as you edit it, without needing to constantly save, refresh, or switch between tabs.
Whether you’re browsing templates inside the dashboard or actively designing a Popup in the editor, Depicter gives you one-click access to live preview, making the design process smoother and more intuitive. Thanks to its interactive editor, all your changes are auto-saved and immediately reflected when you open the live preview, creating the shortest and most seamless visual feedback loop possible.
While speed and efficiency matter, having real-time feedback through a live preview and an interactive editor is a game-changer for anyone serious about building great websites.
The Powerful Visual Output Suite
Having a versatile set of output options is essential for anyone who wants to create engaging and dynamic content on their website.
One of Depicter’s biggest strengths is the wide range of visual outputs it offers. Both during the creation process—inside its powerful editor—and at the final display stage, Depicter provides users with more tools, more options, and more flexibility than many other plugins. Whether you’re designing a simple slider or a complex Popup, the experience stays smooth and professional.
Here are some of the visual output types Depicter supports:
Slider
Popup
Carousel & Testimonials
Notification Bar
Product & Dynamic Sliders
Hero Section
Beyond these, Depicter also packs an impressive range of advanced features that help users build even more powerful and customized content. A truly flexible plugin should empower users to create whatever they imagine, and Depicter does exactly that with options like:
Flexible Layouts and Position Settings
Various Layers and Elements
Advanced Animations, Transitions, and Navigation Controls
Multi-Step Popups for deeper interaction
Fully Responsive Design Modes
Built-in Form Element for capturing leads and boosting conversions
Dynamic Content integration with Blog Posts and Shop Products
A massive library of premium-quality Image and Video assets
Advanced Call to Action features that can be attached to any Popup element
Having all these options in one place gives creators the freedom to design stunning visuals without the need for multiple plugins or complicated setups.
When flexibility and creativity come together in a single tool, it unlocks endless possibilities for building better, more engaging websites—and Depicter delivers exactly that.
Support and Community
Good support can make a huge difference when you’re using a tool to build and grow your website.
Depicter shows a strong commitment to its users by offering 24/7 support across several channels. Whether you run into a quick question or need more detailed help, there’s always a way to get assistance. You can reach out through live chat for fast answers from the Depicter team, explore the detailed Help Center filled with articles, tutorials, and a ticketing system, or post your questions on the WordPress Forum, where the Depicter team actively responds. Plus, the team stays connected through their YouTubeand Facebook communities, where users can ask questions, share feedback, and get helpful tips.
Having multiple support options means you’re never left figuring things out on your own, and it really helps create a stronger, more helpful user community.
Tutorials
Providing video tutorials is a smart way for any plugin or service to help users understand features, master the tools, and discover new possibilities. Depicter does a great job in this area with its active YouTube channel, where it regularly uploads videos. Every week, they release fresh content to introduce new features, explain existing options, showcase templates, and guide users step-by-step through different capabilities. These videos help users get more out of Depicter and create better results faster.
Conclusion
Choosing the right Popup Builder can make a big difference in how your website connects with visitors and drives results. After seeing where Popup Builder falls short — and how Depicter shines with its powerful editor, rich templates, advanced features, great support, and fair pricing — the decision becomes easy. Depicter not only covers everything that Popup Builder lacks but also takes the experience to a whole new level.
If you’re serious about building beautiful, effective Popups without unnecessary headaches, Depicter is hands down the better investment for your website’s future.
Timing your popups strategically allows you to engage website visitors more effectively. By timing when popups appear, you can deliver targeted messages that capture attention and encourage action.
With Depicter, scheduling popups on your WordPress website is a straightforward process. This allows you to create limited-time offers, promote seasonal products, and ultimately improve user experience and drive conversions.
Depicter is a WordPress Free Popup Builder plugin that makes it easy to create and schedule effective popups. Its intuitive interface and customization options enable you to design popups that deliver the right message at the right time.
Search for “Depicter” then click Install and Activate.
Here is a video showing the whole process:
Step 2: Import a Template
Depicter provides you with a large and professional collection of templates, including free Popup templates to make the popup creation process as fast as possible for you. Once you’re in the Depicter dashboard, in the top bar, which shows the different categories of Depicter’s features, click on the “Popup”.
On the next page, where you’ll see all the available popup templates, you can search for a specific keyword or use the categories on the left to filter the templates. Here, we’ll easily import one of the templates by simply clicking the “Import” button.
The import will be done in a few seconds, and then you’ll be taken to the Depicter editor. To get familiar with how the Depicter editor works for building and designing a Popup from start to finish, you can watch this video.
Step 3: Schedule the Popup
To set up the schedule, follow these steps: click the “Publish” button, then click “Configure” in the “Display Rules” section.
In the “Display Rules” window that appears, activate the scheduling option within the “Visibility Scheduling” area.
Finally, click on the “Start” and “End” options and select your desired start and end date and time for the Popup to be displayed from the drop-down menus.
Here, we’ve selected the time range of 2:59 PM to 3:02 PM, and as you can see, precisely within that timeframe, our Popup is displayed on the website according to the settings we configured.
If you found this tutorial helpful, be sure to check out our other useful articles about Depicter:
Welcome Popups are a simple yet effective way to greet new website visitors and encourage immediate engagement. They can help grow your email list by offering an immediate incentive for subscription, highlight special offers by placing timely promotions directly in front of new eyes, or guide users to important content such as key product pages or introductory guides right from the moment they land on your site, improving their initial experience.
Before you begin, ensure that the Depicter plugin is installed. You can easily find and install it by entering “Depicter” in the Plugins menu of your WordPress dashboard. For a comprehensive guide, including a video tutorial, please refer to our instructions on how to install Depicter.
Step 1: Import a Template
Depicter comes with a great selection of over 550 pre-designed templates, including many free Popup templates. Finding and importing the right template for what you need is fast and simple – just head to the “Popups” section in your Depicter dashboard.
You can search for your specific topic among all the options to filter and see only the relevant templates. Then, you can click the “Preview” button to see how it looks, and if you like it, just click the “Import” button – it’ll be imported in seconds.
Your Popup will be ready in just a few seconds, and you’ll be taken straight to the Depicter editor.
From there, you can customize everything about your Popup to your liking. If you want to explore all the tools available and learn how to build a Popup from the ground up, you can check out this video:
Step 2: Configure the Display Rules
With your template set, the next step is to configure the “Display Rules.” You’ll find these options by first clicking “Publish” and then the “Configure” button within the “Display Rules” section.
Display rules are organized into four sections. Allowing you to control the timing, where to display, and audience of your Popup. Our aim is to show this Popup on all website pages after a visitor has been on the page for 10 seconds. To do this, simply activate the “Spend Time on Page” trigger within the “Triggers” section.
By default, the Popup appears on all pages unless specific conditions are set. So, enabling this trigger and saving your changes will achieve the desired behavior.
Now, after these steps, the welcome Popup or your specific offer will appear on every page of your website after a visitor has spent 10 seconds there, ready to capture their attention.
If you’d like to learn how to include a form on your Popup to collect email addresses for free, we recommend checking out this article:
An email list is a valuable asset for a website owner, enabling direct communication, stronger relationships, and increased traffic and sales. Contrary to common belief, building a substantial list doesn’t always require hefty investments; cost-effective methods like website Popups can be highly effective.
Unlike the unpredictable algorithms of social media, building an email list gives you a direct line to your audience. By growing your list, you can provide subscribers with engaging content in newsletters, drive consistent traffic to your site, and ultimately convert them into loyal customers through personalized email marketing campaigns
Popups are a popular and easy-to-use tool for capturing emails, offering modern options, including non-intrusive timed or exit-intent displays. A Welcome Popup greets new visitors, discount Popups offer incentives, and exit-intent Popups provide a final chance to subscribe. Depicter Free Popup Builder simplifies the creation of effective lead capture forms. Let’s get started with it and see how it’s done.
In just two quick and easy steps, we’ll create a Popup with an email signup form that will appear on your website whenever a visitor is about to leave:
Before getting started, make sure you have the Depicter plugin installed. You can easily find and install it by searching “Depicter” in the Plugins menu of your WordPress dashboard. For a full guide with a video tutorial, check our guidelines here.
Step 1: Import a Template
Fortunately, Depicter offers over 550 ready-made templates, including Free Popup Templates. You can quickly and easily import a template that suits your specific goal from this large and diverse collection and get it onto your website in no time. To do this, once you’re in your Depicter dashboard, go to the “Popups” section.
From the left sidebar, select the “Grow Email List” category. This will filter the templates specifically designed for this purpose.
To import your desired template, simply click the “Import” button.
Within a few seconds, your Popup will be ready, and you’ll be directed to the Depicter editor.
Here, you have complete control to make any changes and customizations you like to your Popup.
To learn more about the available tools and how to build a Popup from scratch, you can watch this video.
Step 2: Configure the Display Rules
Once your template is ready, the most important step is configuring the “Display Rules.” To access this section, first click the “Publish” button, and then click the “Configure” button in the “Display Rules” area.
Here, you’ll find options categorized into four sections. In short, these allow you to specify when, where, and to whom your Popup will be displayed.
Let’s set it up so that our Popup appears on all pages of the website, but only when a user is about to leave the page. This is also known as an Exit-intent Popup.
When you don’t specify anything for “Display Conditions,” the Popup will be displayed on all website pages by default. So, we just need to activate the Exit Intent option. To do this, simply enable the designated option in the “Triggers” section and then save the changes and publish our Popup.
That’s it! Now, on our website, on every page, whenever a visitor is about to leave, they will see the Popup containing the pre-defined offer and an email entry form.
One last thing to note is that when a visitor enters their email address and subscribes, all the information entered in the form, along with other details, can be seen in the “Leads” panel of your Depicter dashboard, which you can then use for your email marketing efforts.
If you’d like to get even more out of the Depicter Free Popup Builder, make sure to check out the posts below for more simple, powerful tutorials like this one.
An email list is one of the most valuable assets a website owner can possess. It’s a direct line of communication to your audience, a way to build relationships, and a powerful tool for driving traffic and sales. Many website owners believe that building a substantial email list requires a significant investment of time and money. However, several cost-effective strategies, including the use of website Popups, can help you achieve this goal. This article will explore how to increase your email list, the benefits of collecting email addresses, discuss what you can do with an email list, and explain why Popups are one of the easiest and most effective methods for growing your subscriber base.
Why You Should Collect Emails?
Building an email list offers numerous advantages for website owners. An email list provides a direct channel to your audience, unlike social media platforms where reach is controlled by algorithms. Email subscribers are typically more engaged, revisiting your website through newsletters and updates, which increases traffic. Email marketing effectively converts subscribers into paying customers through lead nurturing, product promotion, and exclusive deals. It also allows for personalized messages and offers, which leads to higher conversion rates and customer satisfaction. Consistent and valuable email communication helps establish trust and loyalty, building a strong community around your brand. Additionally, email lists are a valuable tool for gathering feedback and insights through surveys.
Proven Tactics for Capturing Emails
Popups have become a popular tool for collecting email addresses due to their effectiveness and ease of use. They are designed to capture attention with their prominent placement, ensuring visitors see subscription offers. Modern Popup technology offers non-intrusive options like exit-intent or timed displays, minimizing disruption. Popups also automate the email collection process and integrate seamlessly with email marketing services, streamlining workflows.
Welcome Popups
A Welcome Popup is displayed when a visitor first arrives on a website, providing an immediate opportunity to subscribe. These Popups can be timed to appear after a brief delay, allowing visitors to view some initial content before being presented with the subscription offer. They often feature a friendly greeting and a clear value proposition, such as access to exclusive content or updates, to encourage sign-ups from new visitors.
Discount Popups
Discount Popups incentivize subscriptions by offering a special discount, promotion, or coupon code in exchange for an email address. These are particularly effective for e-commerce websites, as they directly tie subscription to a tangible benefit that can lead to a purchase. Discount Popups can be displayed on entry, after a visitor views a certain number of pages, while browsing down your page, which is also called a scroll Popup, or when they add items to their cart, providing a timely incentive to subscribe.
Exit-intent Popups
Exit-intent Popups are shown when a visitor is about to leave the website, presenting a last-chance offer to subscribe. By detecting the visitor’s mouse movements, these Popups can trigger at the precise moment they intend to navigate away, offering a final opportunity to capture their email address. An Exit-intent Popup often employs compelling messaging and strong calls to action to encourage visitors to reconsider and subscribe before leaving the site.
How to Collect Your Visitors’ Email with Depicter
Depicter Free Popup Builder is a powerful tool to boost visitor engagement and conversion rates. It combines a visual drag-and-drop editor with a rich library of 550+ templates and an intuitive user interface. Create dynamic Popups, WordPress Notification Bar, and sliders populated with content from your posts and products. Utilize flexible triggers and display conditions to target the right audience at the optimal time, and build high-conversion lead capture forms.
Installing Depicter
To install Depicter, simply go to the Plugins menu, search for “Depicter,” and then install it with a single click. To see this in a video tutorial format, please watch the video below.
Importing a Template
Depicter simplifies the whole process by providing a vast collection of ready-to-use templates for each category and different use cases. This extensive library of templates means that users don’t have to start from scratch, which can be time-consuming and require design expertise. Instead, they can select a template that closely matches their needs and customize it to align with their brand and specific campaign goals. This not only speeds up the creation process but also ensures a professional and polished final result.
After installation, go to the Templates section in the Depicter dashboard. Then, in the Popups section, click on the ‘Grow Email List’ category to see the relevant templates. Simply click the ‘Import’ button on the template you want, and the import process will begin.
Customizing Your Popup
After a few seconds, the template will be imported, and you’ll be directed to the Depicter editor. Here, you can use the available tools to make any changes you like to the appearance and functionality of your Popup. To learn more about how the Depicter editor works, watch this video.
Once you’re happy with the Popup’s design, the next most important part is the Display Rules settings. This section controls when, where, and for whom your Popup will be shown. After clicking the Publish button, you’ll click the Configure button within the Display Rules section.
Explaining all the options in this area would require a separate, detailed article. Here, we just want to enable the Exit-Intent setting. To do this, simply activate the corresponding option in the Triggers section.
So, when a user on our website tries to leave the page, as soon as their mouse cursor moves outside the page area, our Popup will appear. This creates a fantastic opportunity to show offers and discounts based on your sales strategy.
Conclusion
Building an email list doesn’t have to be a daunting or expensive effort. As we’ve explored, an email list is an invaluable asset, offering a direct line to your audience, increasing engagement, driving conversions, and building brand loyalty. Depicter streamlines this process, offering a user-friendly interface and a wealth of customizable templates to create compelling lead capture forms combined with Popups. Whether you choose welcome popups to greet new visitors, discount popups to incentivize purchases, or exit-intent popups to capture departing users, the key is to offer value and make it easy for your audience to connect with you. Start implementing these tactics today and unlock the power of direct communication with your website visitors.
FAQs
Q: Why is building an email list so important?
A: An email list provides a direct channel to communicate with your audience, bypassing the algorithms of social media. It allows you to nurture leads, promote products, share valuable content, build relationships, and ultimately drive traffic and sales to your website.
Q: Are popups an effective way to collect email addresses?
A: Yes, when implemented strategically, popups are a highly effective method for capturing email addresses. They are attention-grabbing and can be triggered based on user behavior, such as entry, exit intent, or time spent on a page, allowing you to present relevant offers at the right moment.
Q: Are popups intrusive to website visitors?
A: Modern popup technology offers non-intrusive options like timed displays, scroll-based triggers, and exit-intent popups. By carefully configuring the display rules, you can minimize disruption and provide a positive user experience while still effectively collecting emails.
Q: How can Depicter help me collect email addresses?
A: Depicter is a Free WordPress Popup Builder plugin that offers a visual drag-and-drop editor and a library of professionally designed templates specifically for growing your email list. It allows you to create customizable popups with various display triggers and seamlessly integrate them with your email marketing services.
Q: Do I need any coding knowledge to use Depicter?
A: No, Depicter features a user-friendly, visual drag-and-drop editor, meaning you don’t need any coding skills to create and customize your popups.
Q: What are “display rules” in the context of popups?
A: Display rules are settings that control when, where, and to whom your popup will be shown. This includes triggers like time on page, scroll depth, exit intent, and targeting specific pages or user segments.
Two-step popups have emerged as a dynamic and effective strategy for website owners looking to boost engagement and drive conversions. Unlike traditional popups that present all information or requests at once, two-step popups unfold in stages, creating a more interactive and user-friendly experience. It’s common to refer to these as two-step, multi-step, yes/no, or success popups, all of which describe a popup with two steps or more: one for a successful subscription and the other for a subscription that did not occur, and other optional steps for other scenarios. This article explores the mechanics of two-step popups, exploring why they are so effective, how to implement them, and what kind of information they can help you gather. We’ll also explore how to create a two-step popup using a specific tool.
What is a two-step popup?
Imagine a popup that doesn’t hit your visitors with a form right away. That’s essentially what a two-step popup is – it unfolds in stages. Instead of instantly asking for an email or phone number, it starts by showing something interesting or asking a quick question.
It’s only after someone clicks on that initial prompt or shows they’re interested that the second part appears. This could be where you ask for their contact info or suggest they take a specific action.
Think of it less like a sudden sales pitch and more like starting a conversation. You first get people to agree to something small and easy, and that makes them more open to what you ask for next.
You could also think of this as warming up your audience. By getting them to interact with a simple first step, they’re more invested and likely to complete the main action in the second step. This approach can be a really effective way to build your email list and get people engaging with your offers.
Why do two-step popups work so well?
Well, it really comes down to how our minds work. These popups tap into something called the commitment and consistency principle, which a psychologist named Robert Cialdini talked about a lot.
Think of it like this: when someone interacts with the first part of the popup, like clicking a button, they’ve already given a little “yes” to what you’re offering. This small action makes them feel more inclined to go through with the second step.
Plus, instead of hitting people with a big request right away – like “give us your email!” – two-step popups ease them into it. It feels more natural and less like an interruption because you’re often giving them something of value first before asking for anything.
Essentially, by breaking things down into smaller, manageable steps, these popups make the whole process feel less daunting and more engaging for people. This can really boost how many folks actually complete the form and, in turn, helps you get better results. Each little step they take makes them a bit more invested in finishing, which is pretty powerful.
How to Create Two-Step Popups with Depicter
Depicter is your all-in-one solution to engage visitors and boost conversions. It features a visual drag-and-drop editor, 550+ templates, including Multi-Step Popup templates, and an intuitive UI for all skill levels. Easily build popups, notification bars, and sliders with dynamic content from posts and products. Target the right audience at the right time with flexible triggers and display conditions. Plus, create effective lead-generating forms to maximize your conversion rates.
Installing Decpiter
The first step is to install Depicter. This is as easy as installing any other plugin in WordPress. Just go to the Plugins menu and install Depicter with a few clicks. For a complete guide, please watch the video below.
Once you’ve installed it, go to the Depicter menu and click on the ‘Popups’ option. Here, we’ll take advantage of Depicter’s great feature of having over 550 ready-made templates to speed up our workflow.
Depicter’s templates are available in various categories to suit different needs, all with diverse and appealing designs. For our current goal of creating two-step popups, we’ll choose a template from the “Grow Email List” category and click the “Import” button
After a few seconds, we’ll enter the Depicter Editor. Here, we can edit every aspect of our popup, from its style and appearance to its functionality and features. Everything in Depicter is designed to be completely intuitive for this purpose and is available to you.
To see a demonstration of working with the Depicter Editor and how to build a popup from start to finish, you can watch the video below:
Alright, let’s get straight to the point. The popup we have here currently only has one step and includes a form that includes a checkbox, an input field for email, and a submit button.
Our scenario is that we want to have another step where the discount code we want to give the customer is located. This second step should only be shown if the customer successfully enters their email in the first step and submits the form.
Successfully submitting the form signifies that the customer has subscribed, and now we have their email address, which we can use for other purposes in the future, such as newsletters or email marketing.
To add a new step, the best approach is to duplicate the current step and then make the necessary changes specific to the new step on the duplicated version.
To do this, We’ll click on the navigation at the bottom to see the number of steps and which one we are currently on. Then, we’ll use the duplicate option to create a copy of the current step.
Now, we’ll make the necessary changes to the second step. Here, we’ve changed the text, and we’ve also removed the form and replaced it with a Coupon element, which is one of Depicter’s exclusive elements.
Now it’s time to specify what happens after a customer submits the form. The process is straightforward. We want to set it up so that the second step is only shown when the user has successfully submitted the form. To do this, we’ll first go back to the first step.
Note: Keep in mind that in Depicter, whenever you select an element, the options panel will display the relevant settings for that element.
Here, we’ll click on the Form. Notice that the element name “Form” on the left side also confirms this. Then, from the Options panel, we’ll go to the Actions tab.
Here, we’ll set the Action Type to “Go to Step” and the Trigger to “Form Submit Success”.
After that, our action is added like this:
If we ever click the ‘edit’ option, we can see the settings available for adjusting this Action, such as which Step it goes to, what its Trigger is, or setting a Delay.
This is how the final result of a successful popup will look on your website.
Step one, before submitting the form:
Step two, after submitting the form:
In Depicter, there’s no limit to the number of steps you can have. You can create as many steps as you need, not just two, and guide your visitors through them step by step, gathering the necessary information and engaging with them at different stages, according to your website’s needs.
To add a new step, simply follow the previous procedure, or duplicate existing steps.
For example, here we’ve created another step, making our previous popup a 3-step process. After entering their email, we collect information such as their name, website, etc., from the user, and in the third step, we provide them with the desired discount code.
Conclusion
Two-step popups offer a powerful way to enhance user engagement and boost conversions by breaking down information requests into more manageable interactions. By leveraging psychological principles like commitment and consistency, these popups create a smoother, less intrusive experience for visitors, ultimately increasing the likelihood of desired actions, such as email subscriptions or form submissions. As demonstrated, Depicter Popup Builder simplifies the creation of these dynamic popups with intuitive interfaces and pre-designed templates, making them accessible to users of all skill levels. Incorporating two-step popups into your website strategy can lead to significant improvements in lead generation, user interaction, and overall conversion rates.
Now, we’d love to hear from you! What are your thoughts on two-step popups? Have you had success using yes/no popups or successful step popups on your website, or do you have any questions about how they work? Please share your experiences and insights in the comments below!
FAQs
What is a two-step popup?
A two-step popup is a type of popup that presents information or requests in stages, rather than all at once. This approach can improve user engagement and increase conversion rates.
Why are two-step popups effective?
They work well because they utilize the psychological principles of commitment and consistency. By getting users to complete a small initial action, they are more likely to complete subsequent steps. two-step popups also feel less intrusive by breaking down larger requests into smaller, more manageable steps.
How do I create two-step popups?
Tools like Depicter allow you to easily create two-step popups using visual drag-and-drop editors and pre-designed templates. The process generally involves designing each step and then setting the triggers that lead users from one step to the next.
What kind of information can I gather with two-step popups?
You can gather a variety of information, including email addresses, contact details, survey responses, and product preferences. They are also effective for lead generation and offering incentives like discount codes.
Can I customize the design of my two-step popups?
Yes, tools like Depicter offer a high degree of customization, allowing you to modify the style, appearance, functionality, and features of each step to match your website’s branding.
