Mobile Popups_ From Design to Maximum Impact (1)

Mobile Popups: From Design to Maximum Impact

Mobile popups are small, attention-grabbing windows that appear on a user’s screen when they visit your website from a mobile device. They are designed to deliver a quick message, offer, or call-to-action without taking the visitor away from the page they are viewing.

With more than half of web traffic now coming from mobile devices, capturing and keeping the attention of mobile visitors has become essential. When used correctly, mobile popups can turn casual visitors into subscribers, leads, and customers — all while enhancing the user experience rather than interrupting it.

Why Use Mobile Popups?

Grow your subscriber list

A Mobile popup is one of the most effective ways to collect email addresses and phone numbers. By offering a discount, free resource, or exclusive content, you can encourage visitors to join your list and stay connected with your brand.

Recover abandoned carts

If you run an online store, mobile popups can help recover lost sales. An Exit-intent popup can detect when a shopper is about to leave and show a special offer to motivate them to complete the purchase.

Promote time-sensitive offers

Flash sales, product launches, and event promotions work best when visitors see them instantly. Mobile popups put these messages front and center, increasing the chances of engagement.

Personalize the visitor experience

By tailoring popups to different audiences — such as new visitors, returning customers, or people coming from a specific ad campaign — you can deliver more relevant and appealing messages that lead to higher conversions.

Best Practices for Mobile Popups

Designing popups for mobile devices requires more than simply shrinking your desktop version. Mobile screens have limited space, users interact differently, and search engines penalize intrusive experiences. 

Follow these guidelines to ensure your mobile popups are both user-friendly and effective.

Keep messaging short and focused


Mobile users are not very patient, so get to the point quickly. Use concise copy that clearly communicates your value proposition at first glance—no scrolling required.

Optimize text and visuals for small screens


Headlines, body text, and images that look perfect on desktop may appear oversized or cramped on mobile. Resize text for readability, limit the number of images, and use visuals only when they reinforce your message.

Make CTAs easy to tap


Thumb-friendly design is crucial. Place your call-to-action buttons in the lower half of the screen, make them large enough to tap without errors, and leave enough spacing so users don’t accidentally press the wrong button.

Use smart triggers instead of instant interruptions


Avoid showing popups too soon. Trigger them after a user scrolls 50–70% of the page, on exit intent, or after meaningful engagement—this ensures the popup reaches interested visitors without breaking their flow.

Simplify forms and input fields


The fewer fields you ask for, the higher the chance of completion. Stick to essentials, such as an email address, to reduce friction and speed up the process.

Provide an obvious and easy way to close


Always give users control. Use a clearly visible “X,” a close button, or enable swipe-to-close gestures for intuitive dismissal—preventing frustration and keeping the experience smooth.

Create a Mobile Popup with Depicter

Before you begin, ensure that the Depicter plugin is installed on your WordPress site.

To add it, head to the Plugins section in your WordPress dashboard, search for “Depicter”, and hit Install—the process takes just a minute.

Need assistance? Check out our detailed step-by-step guide and video tutorial on how to install Depicter.

To save time, we’ll start with a pre-built template — a fast and easy way to have your popup set up and looking polished in minutes.

Depicter’s large template library is one of its biggest strengths, offering clean, modern, and professionally designed options. 

You can choose from both Free Popup Templates and Mobile Popup Templates.

Use the left-hand menu to browse by category, or enter keywords into the search bar to quickly find a style that matches your needs.

There’s no need to design from scratch—simply select the template you like and click Import.

After importing, you’ll be taken to the Depicter editor.

Here, you have all the tools you need to customize and edit every part of your popup—from its functionality to its appearance—using the menus and organized panels.

The most important option for us in this step is the Responsive Design buttons in the top toolbar. These let you preview and adjust how your popup looks in each display mode.

By clicking on the Mobile view, you’ll see the popup exactly as it appears on mobile devices.

The great thing about Depicter templates is that they’re already optimized for all responsive modes. However, you can still make adjustments if needed.

Keep in mind that responsive customizations are independent from each other. This means changes to layout, sizes, colors, and other settings in Mobile mode will only affect the mobile view and won’t impact other modes.

For example, here we made the close button slightly larger and easier to tap—following some of the best practices mentioned above.

The next step is to set up the Display Rules, which basically decide when and where your popup will appear.

To do this, click Publish, then under Display Rules, click the Configure button to open the settings window.

We won’t go into every detail here—our only change will be to enable the Scroll Percentage trigger and set it to 30%, following the guidelines we mentioned earlier.

That’s it! After saving and publishing, your popup will appear on mobile devices just like the final result shown here.

Conclusion

Mobile popups, when thoughtfully designed and strategically deployed, can be one of the most effective tools for engaging mobile visitors, growing your subscriber base, and boosting conversions. By keeping messages concise, optimizing for small screens, and using smart triggers, you can enhance — not hinder — the mobile browsing experience. Depicter Popup Builder makes the process even easier, allowing you to create professional, responsive popups without starting from scratch. With the right approach, mobile popups can transform casual visits into lasting customer relationships.

FAQs

How soon should I show a popup to mobile users?


Avoid showing it instantly. Instead, use triggers such as scrolling 30–40% down the page, spending a certain amount of time on-site, or displaying it on exit intent. This ensures you reach engaged visitors without interrupting their experience.

Can I use the same popup for desktop and mobile?


It’s better to create a mobile-optimized version. Mobile screens have less space, so you’ll need shorter text, larger tap-friendly buttons, and simplified layouts. Tools like Depicter let you adjust each version separately.

What’s the best offer for a mobile popup?


Discount codes, free resources, exclusive content, and limited-time deals tend to perform best. Tailor your offer to your audience and keep the message clear and compelling.

How often should I show a popup to the same user?


Limit frequency to avoid frustration — for example, once per session or once every few days. Frequent interruptions can lead to higher bounce rates and hurt user trust.

How to Grow Newsletter Subscribers

How to Grow Newsletter Subscribers

In this guide, we’ll show you how to grow newsletter subscribers using proven, actionable strategies that work for both beginners and seasoned marketers.

Growing your newsletter subscriber list is one of the most effective ways to build a loyal audience and generate consistent engagement for your brand. 

But first, let’s clarify what a newsletter actually is: it’s a recurring email that delivers valuable content, updates, or offers directly to your audience’s inbox, helping you stay top-of-mind and build lasting relationships. 

While social media platforms can be useful for reaching new people, email marketing gives you a direct line to your audience, without the limitations of algorithms or third-party platforms. 

Unlike casual website visitors, email subscribers have already shown interest in your content, products, or services. This means they’re far more likely to read your updates, engage with your offers, and eventually become paying customers. 

Whether you’re starting from scratch or looking to scale your list, these tips, combined with the tools that Depicter Popup Builder provides, will help you attract more subscribers and keep them engaged for the long term.

Use High-Converting Popups

Popups are one of the fastest and most effective ways to turn visitors into subscribers. The key is using the right type of popup at the right time so you capture attention without being disruptive.

Exit-Intent Popups

These appear when a visitor is about to leave your site, giving you one last chance to capture their interest. They work well for offering discounts, free resources, or exclusive content in exchange for an email address.

Scroll-Triggered Popups

These popups appear after a visitor has scrolled a certain percentage down the page. They target people who are already engaged with your content, increasing the likelihood they’ll subscribe.

Time-Delay Popups

Triggered after a visitor has been on your site for a set period, these give people time to browse before asking for their email. This approach feels less pushy and can result in higher conversion rates.

Two-Step Opt-Ins

Instead of showing a form right away, these popups use a button or link that, when clicked, reveals the signup form. This small “micro-commitment” increases engagement and can lead to more signups.

With Depicter, you can easily create and customize all of these popup types without coding — and match them perfectly to your brand’s style.

Offer a Valuable Lead Magnet


Visitors are much more likely to give you their email address if they’re getting something valuable in return. A lead magnet is that value, and it can make a huge difference in your signup rate.

Ebooks and Guides

A free downloadable guide on a relevant topic can position your brand as an expert and give subscribers something they can immediately use.

Free E-Book Popup

Discount Codes or Special Offers

If you’re in eCommerce, offering a discount in exchange for an email is one of the most effective tactics. It works especially well in welcome or exit-intent popups.

Discount Popup

Mini Email Courses

Delivering a short email course over a few days is a smart way to build trust. It keeps new subscribers engaged and gives them ongoing value right after signing up.

Newsletter Popup

Depicter makes it easy to promote and deliver lead magnets. You can design high-converting popups, automatically trigger downloads or redirect users after they sign up, and make every offer feel personalized.

Create Targeted Offers With Display Rules

Not every visitor is the same. So why show everyone the exact same popup? By creating targeted offers based on user behavior or conditions, you can show more relevant messages and significantly improve your signup rates.

In Depicter, targeting options are available under the Display Rules panel.
To access them:

  • Open your popup project in the Depicter editor
  • Click on the Publish Button tab in the right-side panel
  • Under the Display Rules section click on the Configure button
Display Rules Button

This gives you full control over who sees what, when, and how, without writing a single line of code.

Display Rules Window

Here are some of the most useful targeting rules:

Device Type Targeting


You can choose to show different popups on mobile, tablet, or desktop devices. This ensures that your design and message fit perfectly on every screen and don’t disrupt the mobile experience.

Device Type Targeting

URL-Based Targeting


Display your popup only on specific pages or paths. This is great when you want to offer content that’s relevant to a specific product, blog post, or landing page.

URL-Based Targeting

Referral Source Targeting

You can set a popup to appear only if the visitor comes from a certain source (like Facebook, Google Ads, or an affiliate link). This allows you to customize your message based on where the visitor came from.

Referral Source Targeting

Time or Date Scheduling


Schedule your popup to appear only during specific times of day, days of the week, or within a defined date range.

Time or Date Scheduling

Logged-in vs. Guest Users

Target users based on whether they’re logged into your website or not. This is especially useful for membership sites, online stores, or any platform with registered users.

Logged-in vs. Guest Users

With Depicter’s Display Rules, you don’t have to settle for one-size-fits-all messaging. Instead, you can build smarter, more personalized experiences — and turn more visitors into subscribers, based on exactly who they are and what they need.

Bonus: Newsletter Content Ideas That Keep Subscribers Engaged

Getting someone to subscribe to your newsletter is just the first step — keeping them engaged is where the real value comes in. Consistent, relevant, and interesting content helps you build trust, drive traffic, and increase conversions over time.

Here are a few tried-and-true content types to include in your email newsletter strategy:

Tips & How-To Guides

Practical advice related to your audience’s interests keeps your emails useful. Whether it’s a short tip or a full guide, educational content builds trust and positions you as an expert.

Product Updates or Feature Highlights

Let subscribers know what’s new with your product or service. This keeps your community informed and makes sure they’re aware of features they might not be using yet.

Exclusive Offers or Discounts

Send limited-time deals or subscriber-only promo codes. People love feeling like insiders — and this type of email often leads to quick conversions.

Organized Content

Share a roundup of interesting blog posts, videos, or tools your audience would find valuable — even if they’re not yours. This shows you understand their interests and adds value without being overly promotional.

Behind-the-Scenes Updates

Let your audience in on what’s happening inside your brand — upcoming projects, team moments, lessons learned. It adds personality and builds deeper connections.

Community Highlights

Feature user stories, testimonials, or showcase how customers are using your product. This adds social proof and shows appreciation for your audience.

Event or Webinar Invitations

If you’re hosting (or joining) an event, invite your subscribers. It’s a great way to move the relationship from passive reading to active participation.

Ask for Feedback or Input

Use your newsletter to ask readers what they want next — whether it’s a new feature, content idea, or product improvement. This makes them feel heard and involved.

Sample Newsletter Email

Subject: Quick Win: 3 Ways to Improve Your Homepage Engagement

Body:

Hi [First Name],

Want more visitors to stick around on your homepage? Here are 3 quick strategies you can try today:

  1. Add a strong headline — Make sure it’s clear who you help and what problem you solve.
  2. Use a visual popup — Highlight a lead magnet or limited-time offer using Depicter to draw attention.
  3. Simplify your layout — Remove distractions and guide users toward one clear action.

Want more website tips like this? Stay tuned — we’ve got a full guide coming next week.

To your success,
The [Your Brand] Team

Conclusion

Growing your newsletter subscriber list doesn’t have to be complicated, but it does require the right tools and strategies. By using targeted popups, valuable lead magnets, personalized display rules, and engaging newsletter content, you can turn casual visitors into loyal subscribers and long-term customers. The Depicter Popup Builder makes the whole process easier, more effective, and fully customizable — no coding required. 

Start small, test consistently, and focus on providing value at every step. Your list will grow faster than you think.

FAQs 

What is a newsletter and why is it important?

A newsletter is a recurring email sent to your subscribers that includes updates, promotions, or valuable content. It’s important because it helps build trust, drive traffic, and create long-term engagement with your audience — without relying on social media algorithms.

How do I start growing my newsletter subscribers?

Start by offering a clear incentive (like a discount or free guide), use a high-converting popup (like exit-intent or scroll-triggered), and make sure the signup process is simple. Depicter makes it easy to do all of this visually and without code.

What makes a good lead magnet?

A good lead magnet solves a specific problem or delivers quick value — examples include ebooks, checklists, discount codes, or free mini-courses. It should feel relevant and desirable to your target audience.

How can I personalize my popups?

Using Depicter’s Display Rules, you can show different messages based on device type, referral source, logged-in status, page URL, and more. This helps make each visitor’s experience more relevant and effective.

How often should I send newsletters?

There’s no one-size-fits-all answer, but once a week is a good starting point. Focus on consistency and value — quality matters more than frequency.

How to Add Age Verification to Your Website (1)

How to Add Age Verification to Your Website

If your website features content or products meant for adults — like alcohol, tobacco, or anything age-restricted — adding an age verification popup is a smart move.
It’s a simple layer of protection that helps you stay compliant, build trust with your audience, and show you take responsible access seriously.

In this guide, you’ll learn how to add age verification to your website using Depicter, a powerful and easy-to-use popup builder.
We’ll walk you through the entire process step by step — no coding required.

If you’re looking for a free solution, a professional-looking age verification widget, or something you can fully customize, Depicter has you covered.

What Is an Age Verification Popup?

An age verification popup is a screen that appears when someone visits your site for the first time. Its purpose is to make sure the visitor is old enough to view the content or buy the products offered on your site.

These popups usually ask users to confirm their age — either by entering their birthdate or simply clicking a “Yes” button.
It’s fast, simple, and helps protect minors from seeing content they shouldn’t.

Even if laws in your area don’t strictly require it, adding website age verification is still a good practice — it shows that you care about your users and your responsibilities as a site owner.

Why Use Depicter for Age Verification?

Depicter Free Popup Builder makes it incredibly easy to create a fully custom age verification popup that matches your site’s branding — no code needed.
With its drag-and-drop visual builder, you can control every part of the popup: layout, fonts, colors, animations, and more.

One of Depicter’s biggest advantages is its huge library of templates — over 670 ready-to-use Popup Templates, including several perfect for age verification for websites.
This means you can start with a professional template and tweak it however you like.

You also get full control over where, when, and how the popup appears — such as showing it only once per session or across all pages.

Creating an Age Verification Popup with Depicter

Install the Depicter Plugin

Before getting started, make sure the Depicter plugin is installed on your site.

To install it, go to the Plugins section in your WordPress dashboard, search for “Depicter”, and click Install — it only takes a minute.

Need a hand? Take a look at our step-by-step guide and video tutorial on how to install Depicter.

Open the Popup Builder

Once you’re in the Depicter dashboard, navigate to the Popup section to get started.

To speed things up, we’ll use a ready-made template — it’s a quick way to get everything set up and looking great in no time.

One of the best things about Depicter is its extensive template library, which makes building your popup super easy.

The templates are clean, modern, and professionally designed. You’ll find both Free Popup Templates and Age Verification Templates to choose from. 

Use the menu on the left to browse by category, or type keywords into the search bar to quickly find something that fits your style or purpose.

No need to start from scratch — just pick a template you like and click Import.

Customize the Popup Design

In just a few seconds, the template will load and you’ll be taken directly to the Depicter Popup Builder.

This is where you can customize everything to your liking. Simply click on any part of the popup, and its settings will show up in the panel on the right — ready for you to tweak and adjust as needed.

Add Logic to the Buttons

The next step is to set up the logic for the buttons based on how age verification should work.

When a user clicks the “Yes” button, the popup should close. To do this, select the button, go to the Action tab, and add a new action. Set the Action Type to “Close Popup”, and the Trigger to “Click”.

For the “No” button, the logic is a bit different. When the user clicks it, we want to show a second screen that says the content is not suitable for them.

So this time, add an action with the Action Type set to “Go to Step”, choose the step you’ve already prepared, and again set the Trigger to “Click”.

Fortunately, the template we imported already includes this second step — as you can see.

Configure Display Rules

The setup is almost complete — now we just need to configure the Display Rules.

To do this, click the Publish button, then select Configure under Display Rules to open the settings window.

Age verification popups are a bit different from other types of popups — their display rules are usually more general.

For example, we don’t want it to show only on a specific page or be triggered by a specific user action.

In most cases, age verification popups appear on all pages and immediately after the page loads.

So, in the Display Conditions section, we don’t select any specific conditions — this makes it appear site-wide.

In the Triggers section, we also leave everything unchecked so the popup shows right after the page loads.

Under the After Close settings, choose “Show again after return” — this means the popup will only show once per session, but if the user leaves the site and comes back later, it will appear again.

That’s it! Save your changes, publish the popup, and your age verification will now be active on your website.

Conclusion

Adding an age verification popup to your website isn’t just about staying compliant — it’s about showing that your business cares about responsible access and user safety.

With Depicter Free Popup Builder, the entire process is simple, flexible, and fully customizable. You can create a clean, professional-looking popup in just a few minutes, without touching a single line of code.

Whether you’re setting up a free age verification for website visitors or building something more advanced, Depicter gives you the tools to do it right — and fast.

Try it out, and give your site that extra layer of protection and credibility it deserves.

FAQs

Do I need age verification on my website?

If your site sells age-restricted products or features adult content, yes. Even if not legally required, it’s a good practice to use an age verification widget for responsible content access.

Can I control where and when the popup appears?

Absolutely. Depicter gives you full control over display conditions and triggers, so you can set the popup to appear site-wide, on specific pages, after delays, or based on user actions.

Will the popup slow down my website?

No. Depicter is optimized for performance and designed to load efficiently. Using a lightweight age verification widget like this won’t noticeably affect your site’s speed.

Can I make the popup show only once?

Yes. In the display settings, you can choose to show the popup once per session, or only after specific triggers like page load or user scroll. You’re in full control of when and how it appears.

Best Justuno Alternative

Best Justuno Alternative

If you have ever experienced feelings of being overwhelmed while attempting to create a simple popup in Justuno, you are not alone. Its interface, inflexible layout system, and restricted design options can render even minor customizations an unpleasant task, leading you to look for a better Justuno alternative.

Although Justuno provides a range of features, the user experience frequently appears unnecessarily complex, particularly for marketers and designers who prioritize creativity and adaptability. 

Consequently, many individuals are now seeking better Justuno alternatives that are more user-friendly, robust, and cost-effective. This is precisely where Depicter comes into play—a contemporary, visual-first Popup Builder designed for flexibility and user-friendliness.

User Interface and Experience

Justuno is equipped with numerous features; however, navigating through them can resemble wandering in a labyrinth. With a multitude of configuration options, nested menus, and settings that are deeply hidden, even seasoned users might find it challenging to locate what they require. For instance, establishing targeting rules or display conditions frequently necessitates traversing multiple layers of menus that are difficult to monitor.

Consider the scenario of attempting to modify an exit-intent popup, only to discover that you have clicked through six layers and are uncertain how to return to the main interface. This experience can be both frustrating and time-consuming.

Editor Limitations

Justuno’s editor relies heavily on a rigid row-and-column grid. While this system might work fine for basic layouts, it quickly becomes a limitation when you’re trying to get creative. Want to move a text block slightly to the left or overlay an image on a button? Tough luck—you’re stuck within the strict boundaries of the grid.

There’s no support for freeform element placement. You can only drag components into predefined slots. This makes small layout tweaks unnecessarily difficult, and creativity gets boxed in by the system.

Small changes shouldn’t feel like major design hurdles, but with Justuno, they often do.

Depicter changes the game with a visual editor that’s both flexible and intuitive. Unlike rigid tools that lock you into columns and rows, Depicter’s Free Popup Builder gives you full creative freedom.

You can place elements anywhere on the canvas, rotate or resize them freely, align with smart guides, and even group multiple elements—all without restriction. It feels more like using a modern design tool than a popup builder. That’s one more reason to choose Depicter as the best Justuno alternative.

Every part of the platform, from the dashboard to the editing interface, is optimized for a seamless design experience. Whether you’re building from scratch or using templates, Depicter makes designing fast, smooth, and actually enjoyable.

Styling Tools

One of Justuno’s weak spots is its basic design and styling options. Customizing fonts, colors, or spacing is possible, but not much more.

You’re also restricted to the grid layout, so you can’t overlap elements or build more dynamic, modern-looking popups. On top of that, animation options are minimal. Just a couple of transitions with no support for advanced visual effects like parallax or Ken Burns.

In contrast, Depicter offers styling tools that rival professional design software. Each element comes with a dedicated style panel offering everything from basic adjustments to advanced effects like animations, responsive behavior, hover states, and custom interactions.

You can animate individual elements, control how the popup appears on-screen, and even apply visual effects that boost engagement. Copying styles between elements is also super easy, making the workflow more efficient and enjoyable.

Elements Library

Designers need variety to create standout experiences, especially in popup design, where grabbing attention quickly is key. Unfortunately, Justuno’s elements are quite limited—mostly basic blocks like text, images, and form fields.

While the UI is clean, the lack of element diversity can hold you back if you’re aiming for more custom, creative popups.

Depicter, on the other hand, goes far beyond the basics. Alongside standard components like text, buttons, and forms, it includes unique elements such as:

  • Lottie animations
  • Progress bars
  • Before/after sliders
  • Scroll indicators
  • Shortcode integration
  • Timers, coupon boxes, play/pause buttons, and more

These elements unlock new creative possibilities and let you build interactive, attention-grabbing experiences. For instance, the shortcode feature lets you embed content from other plugins directly into your popup, giving you unmatched flexibility.

Templates

Justuno provides over 300+ popup templates. That may seem like a lot, but once you start browsing, you’ll notice many are fairly basic and repetitive. They cover core use cases like email capture or product announcements, but don’t offer much variety or visual flair.

If popups are a key part of your marketing strategy, this limited template library may not be enough—especially if you’re looking to run multiple campaigns with different styles and goals.

Depicter offers a growing collection of 670+ professional templates, including a large number of Free Popup Templates. These templates span a wide range of industries, styles, and campaign goals—from e-commerce sales to seasonal promotions, exit popups, and more. So it’s not just the best Justuno alternative, it’s much better.

And the best part? Depicter adds 10+ new templates every week, so your design options are always fresh, current, and diverse. Whether you’re aiming for something bold, elegant, or highly interactive, you’ll find templates that fit—and inspire.

Pricing

For individuals, startups, or small teams working with limited budgets, pricing is often a major factor when choosing a popup builder. Depicter pricing stands out by offering a much more affordable solution, with its premium plan starting at just $39.

On the other hand, Justuno can be a tough choice for budget-conscious users, with its most basic paid plan starting at $421. That’s a significant price jump from the beginning and can be a deal-breaker for those who want professional-grade features without the heavy upfront cost.

What makes Depicter even more impressive is that it offers robust features despite the lower price. You still get access to powerful visual editing tools, support for dynamic content, responsive design options, and a growing library of ready-to-use templates and design elements, making it a high-value option across the board.

Conclusion

If you’ve ever felt restricted by Justuno’s rigid layout system, basic styling options, and high price point, you’re not alone. While it offers a range of features, the overall user experience can be overly complex, especially for users who prioritize creative control and simplicity.

That’s where Depicter comes in as a powerful Free Popup Builder and the best Justuno alternative. With its intuitive drag-and-drop editor, modern styling tools, and an ever-growing collection of templates, it empowers you to build professional, engaging popups without the steep learning curve—or the steep price. Whether you’re a startup, freelancer, or scaling business, Depicter offers the flexibility and value today’s marketers truly need.

FAQs

What makes Depicter the best Justuno alternative?

Depicter offers a more intuitive interface, full drag-and-drop design freedom, a wider selection of design elements, and over 670 templates. It also comes at a much lower price compared to Justuno.

Is Depicter more affordable than Justuno?

Yes. Justuno’s entry-level plan starts at $421, while Depicter’s premium plan starts at only $39, making it a much more budget-friendly option.

Does Depicter support advanced animations and interactions?

Yes. Depicter includes features like entrance and exit animations, hover effects, responsive design controls, Lottie animations, and more for creating interactive experiences.

Can I try Depicter for free?

Yes. Depicter offers a free version with access to its visual editor, core features, and a selection of templates so you can get started at no cost.

Cold email vs cold calling feature image

Cold Email vs Cold Call

Cold email vs cold call – which one works better in 2025?

It’s a common question for sales teams, marketers, and founders trying to reach new leads. Both strategies still work, but they work in different ways.

Cold emailing is when we send a message to someone we’ve never contacted before. It’s easy to scale, cost-effective, and lets people respond on their own time. 

On the other hand, cold calling is more direct. It gives us real-time feedback and a chance to build trust instantly if the prospect answers.

In this post, we’ll break down the numbers, pros, cons, and best use cases of both methods. You’ll leave with a clear idea of what works and why.

Is Email Marketing Better Than Cold Calling?

When we compare cold email vs cold call we’re really comparing how modern sales teams start conversations. Both methods still work. But they work differently.

Email gives us reach. We can contact hundreds of prospects a day using smart tools. Cold calling offers real-time feedback. We hear the tone, objections, and interest immediately. One is passive and scalable. The other is active and personal.

In terms of building trust and email feels safer. It gives the reader space. They can click a link, check our site, or forward it to their team. A call feels direct. It can build trust fast or lose it just as quickly.

Here’s a quick comparison between cold email and cold calling:

FactorCold EmailCold Call
ScalabilityHigh (100s per day with tools)Low (manual, one-by-one)
Response Rate8–20% (with strong personalization)2–5% pick-up rate, but higher conversions
InterruptiveNoYes
CostLow (email tools + domains)Medium (tools, reps, call time)
Best ForSaaS, B2B services, agencies, consultantsRecruitment, real estate, insurance
Follow-Up StrategyEasy to automate follow-up email sequenceRequires manual callbacks or CRM setup

For example, a sales prospecting email in a SaaS company might spark interest after two touches. A recruiter might still rely on phone calls to close faster.

So, is email marketing more effective than cold calling? It depends on the goal. If you want scale, low cost, and flexibility then email wins. If you want speed and real-time objections then the phone still holds power.

Let’s break that down further below.

Why Is Email Marketing King?

We’re big fans of cold email. And there’s a reason many modern sales teams rely on it.

First, it scales fast. We can reach hundreds of leads with personalized cold emails using tools like Instantly or Smartlead. These tools use smart sending rules and help avoid spam filters.

Second, it gives high ROI. According to Campaign Monitor’s 2025 B2B ROI report, email delivers up to $36 for every $1 spent. That includes cold email sequences in outbound campaigns.

Third, it’s low-pressure. People can read your email, click the link, or forward it. You’re not forcing a decision at the moment. That helps build trust. Works great in B2B.

And most importantly you control the pace. You can stay top of mind without being pushy with smart follow-ups. That’s something phone outreach can’t always do.

Is Email Marketing the Future?

Cold calling is getting harder. People don’t answer unknown numbers. Some get annoyed when you interrupt their day.

That’s why cold emailing vs cold calling is tilting in favor of email in 2025.

Here’s what’s changing:

  • AI-personalized emails are faster and better than ever.
  • Smart cold email sequences adapt based on opens and replies.
  • Inbox warmup tools keep domains healthy and out of spam.
  • Email fits easily into multichannel outreach strategy (Email + LinkedIn + Retargeting).
  • Gen Z and younger buyers often prefer asynchronous communication.

According to LinkedIn’s B2B Buyer Report, 65% of buyers prefer email as the first point of contact. That number is up from 51% in 2022.

Phone outreach still has a place but email is leading the way for most B2B teams in 2025.

Should I Email or Cold Call First?

This is the question we get all the time: Should I email first or just pick up the phone and call?

When we look at cold email and cold calling, the answer isn’t one-size-fits-all. It depends on the industry, the type of offer, and the personality of the buyer you’re reaching out to.

If you’re selling something simple and fast-moving like a local service then cold calling might work better. But email outreach is better for high-ticket B2B offers. It gives prospects time to think, click, and forward the message internally.

In many cases, the best move isn’t choosing one over the other rather it’s using both. A multichannel outreach strategy gets higher response rates than using just one channel alone.

Here’s how you can do it:

  • Start with a personalized cold email.
  • Follow up with a short call after 2–3 days.
  • Use LinkedIn to add a soft touchpoint.
  • Repeat the process until we get a clear yes or no.

You can also contact a professional B2B cold outreach company like Prospectout. They helps B2B companies book more qualified meetings through cold email.

Phone Call vs Email Statistics

Data helps us decide what works best when comparing phone call vs email outreach.

In 2025, here’s what recent studies show:

MetricCold EmailCold Call
Open Rate45–60% (with a good subject line)N/A
Cold Email Response Rate8–20%N/A
Cold Call Pick-Up Rate2–5%2–5%
Cold Call Success Rate1–3% conversion to meeting1–3%
Touchpoints to Book a Call5–9 (avg. for B2B)5–9 (multi-channel works best)

Cold emails win on volume and asynchronous communication. But calls still convert better when you manage to connect live.

Tip: Use tools like Instantly for smart email sequences and Aircall for cloud calling to make both easier.

Cold Email vs Cold Call: Pros and Cons Breakdown

Now let’s put it all on one page. Here’s a side-by-side look at the pros and cons of cold email vs cold call. This is done based on our experience, data, and what works in 2025.

FactorCold EmailCold Call
CostLow (email tools and domains)Medium (time, tools, phone)
SpeedFast to send, delayed repliesInstant feedback if answered
InterruptiveNo – they read when readyYes – we interrupt their day
InterruptiveNo – they read when readyYes – we interrupt their day
Response RateMedium – varies by subject and timingHigh – but only if they pick up
ScalabilityVery high – can reach 100s dailyLow – limited to rep availability
Ideal ForB2B SaaS, Agencies, ConsultantsRecruiters, Local Businesses, High-ticket Sales

Tools You Need in 2025 for Cold Email and Cold Calling

No matter which channel you prefer — tools make a big difference.

Cold Email Tools

These help you scale without sounding robotic:

  • Instantly.ai – Smart cold email sending
  • Smartlead.ai – AI-powered cold email sequences
  • Lemlist – Personalization at scale
  • Hunter.io / Apollo.io – Email finder + lead data

Cold Calling Tools

Modern calling isn’t just dialing numbers. These tools help with timing, tracking, and connecting:

  • Aircall – Cloud phone for sales teams
  • Dialpad – Business calling with CRM integration
  • Outreach.io – Full sequencing + call + email
  • LeadIQ – Enrich phone numbers and build qualified lists

Now, if you’ve decided that cold email is the better fit for your outreach strategy then the next step is setting up the right tools to make it work. 

Check this list of best cold email plugins for WordPress. 

These plugins will also help you send outreach emails, manage leads, and track replies without relying on third-party platforms. 

Final Verdict – Cold Email vs Cold Call: Which Should You Choose?

Let’s wrap this up.

If we’re comparing cold email vs cold call, we’re not picking sides — we’re choosing strategy.

  • Cold email is scalable, low-pressure, and trackable
  • Cold calling is fast, emotional, and powerful when used at the right time
  • The real answer? Use both.

Our favorite approach:
Email → Call → Follow-Up → LinkedIn → Email Again

That’s how we book meetings in 2025.

Make a Strong First Impression with Hero Section (1)

Make a Strong First Impression with Hero Section

Making a strong first impression is everything. That’s where the hero section comes in. A large, visually striking area at the top of your page designed to grab attention, instantly communicate your brand, and encourage visitors to take action. 

Whether you run a blog, an online portfolio, or an ecommerce site, having an image slider might be essentials in some part of your pages but a well-designed hero section can elevate your site’s appeal and guide users right where you want them next, whether that’s reading an article, subscribing to your newsletter, or checking out a product. 

Plus, with the right tools, you don’t need to be a designer or coder to do it. In fact, by using Depicter, you can craft a polished, results-driven hero section in minutes, helping you boost engagement, improve conversions, and make your site look like a pro built it—without the typical marketing fluff or complicated setup.

What Is a Hero Section and Why Does It Matter

Let’s provide a good answer to the question, “What is the hero section of a website?”.

It is the large, eye-catching area at the top of a webpage. Often the first thing visitors see. It usually includes a strong headline, a background image or video, a short message, and a clear call-to-action like a button or link. What makes it so important is that it sets the stage for the rest of your site. In just a few seconds, it helps users understand who you are, what you offer, and what they should do next.

The website hero section is useful for many reasons. If you’re running a blog, it can highlight your latest or most popular post. For businesses, it can showcase a product, a special offer, or a company mission. If you’re building a portfolio, it can give a quick snapshot of your work or skills.

And for e-commerce sites, it’s a great way to promote sales or new arrivals. A strong hero section keeps visitors engaged, makes your message clear, and encourages them to explore further, which can lead to more clicks, more signups, and even more sales.

How to Create a Hero Section in WordPress with Depicter

What is Depicter?

Depicter is a powerful all-in-one tool for building website slider, popups, notification bars, and more — and it makes creating a WordPress hero section simple, even if you don’t write code. With its flexible features, you can catch your visitors’ attention, highlight key messages, or lead users through your content in a clear, visual way. 

It supports dynamic content, works great on all screen sizes, and includes smooth animations and a wide range of templates. Depicter helps you build standout visuals without needing a handful of different plugins.

Before you start, make sure that the Depicter plugin is installed on your site.

Just head to the Plugins section in your WordPress dashboard and search for “Depicter” — it’s quick and easy to add.

Check out our full guide and video tutorial on how to install Depicter if you need help doing that.

Here we have a website where, as you can see, the first thing a visitor sees doesn’t really make an impression. It lacks visual impact and doesn’t offer any real value to the site owner. Let’s change that to a hero section website together.

Importing a Template

Once you’ve installed Depicter, open the dashboard and head to the Hero Section area to get started.

To save time, we’ll start with a pre-designed template. It’s the fastest way to build your layout without building everything from the ground up.

With Depicter’s wide range of templates and hero section examples, you can put together a clean, professional hero section in just a few clicks.

Use the menu on the left to explore different categories, or simply type in a keyword in the search bar to quickly find a design that fits your needs.

Once you find a template you like, click Import to get started.

The template will load in a few seconds, and you’ll be taken directly to the Depicter editor.

From there, you can customize everything — just click on any element, and its settings will show up on the right-hand side for easy adjustments.

Alright, once we’ve made our changes, we click the Publish button and move on to adding our new Hero Section to the website.

Add Your Hero Section to Your Page

Since our page was built with Elementor, we’ll click Edit with Elementor to open the editor.

Basically, what we’re doing here is adding an Elementor Hero Section to our site.

Once you’re inside the Elementor editor, use the search bar on the left panel to look for “Depicter.”

You’ll see the Depicter widget designed specifically for Elementor — just drag it into the section where you want your Hero Section to appear.

In the next step, select Hero Section from the list that appears.

It will then be displayed right on your page.

That’s it! Just click Publish to save everything on your page.

As you can see, this is the final result. A smartly designed visual with eye-catching elements that make a strong first impression and help capture your visitors’ attention in those crucial first few seconds.

Conclusion

It isn’t just a nice design touch — it’s a crucial part of how visitors experience your site. It gives them something clear to focus on, sets the tone for what’s ahead, and guides them toward the next step. Whether you’re highlighting a blog post, a product, a service, or your personal story, the hero section helps you say it loud and clear, right from the start.

Thanks to Depicter, creating a website hero section doesn’t require design skills or technical know-how. With a few clicks, you can build a sharp, professional Hero Section that fits your site perfectly — helping you stand out and make a better first impression.

FAQs

Do I need to know how to code to use Depicter?

No. Depicter is fully visual and drag-and-drop. You can create and customize everything without touching a single line of code.

Are there free templates available?

Absolutely. Depicter includes a range of free, professionally designed templates, including ones specifically for Hero Sections.

Will the Hero Section be mobile-friendly?

Yes. All templates in Depicter are fully responsive and adjust automatically to different screen sizes.

What else can Depicter do?

In addition to Hero Sections, Depicter can help you build sliders, popups, notification bars, and more — all in one tool.

Keep Users Informed by Highlighting Breaking News (2)

Keep Users Informed by Highlighting Breaking News

In fast-paced industries like news, sports, finance, or even e-commerce, timing is everything. When something important happens, your audience expects to see it right away, not buried somewhere in a blog post or a social media feed they might miss.

Highlighting breaking news in your website header ensures your message gets seen first. It’s a simple move that can improve user experience, increase engagement, and help build trust with your visitors. Whether it’s a major announcement, a live event, or an urgent update, putting it at the top of your site shows your visitors that you’re up-to-date — and that you care about keeping them informed.

Benefits of Showing Breaking News in the Header

Displaying breaking news or the so-called news ticker in the header offers several key advantages. First, it instantly captures visitors’ attention by placing urgent updates at the very top of the page, where they’re hard to miss. 

This not only helps users stay informed but also improves their overall experience. It shows that your site is active and reliable, which builds trust, especially important for news platforms, public services, or any business with time-sensitive content. 

A header announcement can also guide users toward specific pages, such as detailed articles or product updates, increasing traffic to those areas. 

Plus, in urgent situations like service disruptions or major announcements, it’s a fast and effective way to get critical information in front of your audience without delay.

How to Add Breaking News to Your Header Using Depicter

Depicter is a free notification bar builder for WordPress that lets you easily display announcements, updates, and messages on your website — all without needing to code. But it’s not just limited to notification bars. Depicter also works as a powerful Popup Builder and slider creator, giving you a flexible set of tools to grab attention, promote offers, or guide visitors through your content. It has features like dynamic content, responsive design, animation effects, and a rich template library. It’s perfect for anyone who wants to create engaging visuals and boost user interaction without relying on multiple plugins.

Before you begin, ensure that the Depicter plugin is installed on your site.

To install it, just head to the Plugins section in your WordPress dashboard and search for “Depicter” — it’s quick and easy to add.

Need help? Check out our full guide and video tutorial on how to install Depicter.

Start with a Notification Bar Template

After opening the Depicter dashboard, go to the Notification Bar section to get started.

To speed things up, we’ll use a ready-made template — it’s a quick way to get everything set up without starting from scratch.

Depicter’s extensive template library makes it easy to create a professional-looking Notification Bar with minimal effort.

Depicter offers a wide range of clean, modern, and professionally designed templates, including free Notification Bar templates you can use at no cost. You can browse through different categories using the menu on the left or quickly find what you’re looking for with the search bar.

No need to start from zero — just pick a template you like and hit Import to begin.

In just a few seconds, the template will load, and you’ll be taken straight to the Depicter Notification Bar Builder.

This is where you can make it your own. Click on any of the Notification Bar elements, and its settings will appear in the panel on the right, ready for you to adjust.

We want to display the latest posts from our website automatically, so we’ll use the Dynamic Content feature. To do this, open the Data Source menu on the right and select WordPress Posts.

Once that’s done, all the dynamic elements related to posts will appear in the menu on the left. You can use these in your Notification Bar.

For this example, we’ll only use the Title.

After customizing the appearance — including color, size, layout, and more — we’re ready to go. Just click Publish to apply the changes.

Add the News Ticker on your Website Header

This is our website, and we want to place the Notification Bar at the top of the header.

To do that, we’ll edit the header built with Elementor, drag the Depicter widget into the top section, and save the changes.

That’s it! As you can see, the Notification Bar is now live, animated, and automatically showing the latest posts from our site.

You can see a live demo here.

Conclusion

Adding a breaking news bar to your website header is a small change that can make a big difference. It helps visitors stay informed, builds trust, and improves overall engagement, especially when every second counts. With Depicter, you can set it up in minutes using ready-made templates, dynamic content, and an intuitive drag-and-drop interface. Whether you’re running a news site, an online store, or a business that values real-time updates, a notification bar at the top of your site is one of the easiest ways to keep your audience in the loop.

FAQs

Do I need to know coding to add a notification bar with Depicter?

No coding is required. Depicter is a visual builder with drag-and-drop functionality, perfect for beginners and professionals alike.

Can I use dynamic content like the latest blog posts in the notification bar?

Yes! Depicter supports dynamic content from WordPress. You can display post titles, links, and more — all updated automatically.

What if I want to show more than just breaking news?

No problem. You can use the notification bar to show promotions, event reminders, announcements, or any other custom message.

Limited-Time Offers Using Smart Popups

Limited-Time Offers Using Smart Popups

Want more people to buy from your store, without changing your whole website? Simple, limited-time offers shown in a popup can do the trick. It gives visitors a reason to act now, whether that means completing a purchase, trying your product for the first time, or coming back for more, just because it’s a “limited time only” offer. It creates a sense of urgency and scarcity.

In this article, you’ll see how to quickly and easily set up a Limited-Time Offer that can boost your sales, reduce cart abandonment, and build stronger customer relationships — all with the Depicter Free Popup Builder.

Why Limited-Time Offers Get Results

A potential customer might start with something like What are the best limited-time offers online?

Limited time offers are deals that only last for a short while—maybe a few hours, a few days, or up to a week. 

They can include things like a small discount, free shipping, a gift with your order, or even a buy-one-get-one offer.

These kinds of deals work well because they make people feel like they need to act now. When shoppers know a deal is ending soon—or that only a few items are left—they’re more likely to decide quickly instead of putting it off. This sense of time pressure turns a casual visitor into someone who takes action.

It also helps when someone’s unsure about buying from a store for the first time. A short-term offer gives them a reason to try, since they feel like they’re getting something extra. And for returning customers, a special deal sent through email or shown in a popup makes them feel appreciated and keeps them coming back.

Even people who leave items in their cart might return if they see a reminder that the offer is about to end. That small push can make a big difference in getting them to complete their order.

Limited-time offers are simple, but they work. They help people make decisions, try new things, and come back again—all of which lead to more sales. You might be asking yourself right now what does it sound like to motivate a customer for a limited-time promotion? Don’t worry, we’ve got you covered.

Create a Limited-Time Offer Popup With a Countdown Timer

Before getting started, make sure the Depicter plugin is installed on your site.

You can find and add it easily by searching for “Depicter” in the Plugins section of your WordPress dashboard.

Need help? Check out our full guide and video tutorial on how to install Depicter.

Start with Importing a Popup Template

Once you’ve opened the Depicter dashboard, head over to the Popup section to begin.

To save time, we’ll use a pre-designed template. It makes the setup much faster and gets you to the final result sooner.

One of the great things about Depicter is its large template library, which makes creating your popup simple and hassle-free.

Depicter Dashboard

Depicter’s templates are clean, modern, and professionally made. There are also Free Popup Templates that you can start with no cost. You can explore different categories using the menu on the left, or use the search bar to quickly find a design that matches your needs or style.

There’s no need to build from scratch—just choose a template you like and click Import.

Importing a Popup Template

In just a few seconds, the template will load, and you’ll be taken straight to the Depicter Popup Builder.

This is where you can make it your own. Click on any part of the popup, and its settings will appear in the panel on the right, ready for you to adjust.

For example, select the countdown element and set the exact date and time using the options in the right-hand panel.

Customizing the limited-time offer Popup

Next, you’ll want to decide when and where your countdown popup should show up, since timing and placement can make a big difference.

Configuring the Display Rules for the Popup

To set that up, click the Publish button, then head to the Display Rules section and select Configure. This will open the settings for controlling how your popup appears.

Opening the Display Rules menu

Now, let’s set it up so the popup appears on all pages, but only when a user has spent 10 seconds on the page. This kind of popup is often called a time-triggered or just timed popup.

Just go to the Triggers section, enable Spend time on page, and enter the number 10.

That’s it! Now, just save your changes and click on the Publish button.

Configuring the Triggers

As a result, your popup will appear exactly when the user has spent 10 seconds on the page, at a perfect moment when they’re already engaged with your content.

The limited-time offer popup displaying on the website

Conclusion

If you’re looking to increase engagement, drive more conversions, or simply capture more leads on your WordPress site, using a Free WordPress Popup Builder is one of the most effective and affordable ways to do it. Whether you’re just getting started or looking to improve your current setup, the right popup tool can help you create attention-grabbing popups without needing to write a single line of code. 

FAQs

What is a WordPress popup builder?

A WordPress popup builder is a plugin or tool that lets you create and manage popups on your WordPress website. You can use it to collect emails, promote offers, reduce cart abandonment, and more — all without touching code.

Can I use a popup builder for free?

Yes! Depicter is Free WordPress Popup Plugin that offers plenty of powerful features without requiring a paid plan. 

How many popups should I use on my site?

Less is more. It’s better to have a few well-timed, relevant popups than many that might overwhelm visitors. Focus on offering value and keeping the user experience smooth.

How to Get More Subscribers on YouTube (1)

How to Get More Subscribers on YouTube

These days, launching a YouTube channel is more than just a pastime. It’s a fantastic way to expand your brand, establish trust, and connect with a worldwide audience.

Whether you’re running a business, creating content, or simply have a story to share, YouTube holds incredible potential. Reaching your initial milestones, particularly the 1,000-subscriber threshold, is not just thrilling. It opens up genuine earning possibilities. Many creators often wonder, How much money do you make on YouTube with 1,000 subscribers? While it might be tempting to purchase subscribers to get a leg up, there’s no need to take that shortcut.

If you are asking yourself how to get subscribers on YouTube, there are effective strategies for that. And absolutely, you can acquire free subscribers and even grow consistently by using smart tools and organic techniques.

This article will guide you on how to get free YouTube subscribers with Depicter, a Free Popup Builder, enabling you to cultivate a genuine audience and confidently expand your channel.

How to Get More Subscribers on YouTube with Depicter

One of the simplest and most impactful methods to expand your YouTube channel is by incorporating a video popup on your website’s homepage. 

It quickly captures the attention of visitors and motivates them to watch and subscribe. Using Depicter, you can effortlessly design beautiful video popups without needing any coding skills. This is a clever approach to enhance visibility and get you closer to that target of gaining 1000 free YouTube subscribers instantly, all while ensuring your website remains neat and professional.

Before you dive in, double-check that you’ve got the Depicter plugin installed.

You can quickly locate and install it by typing “Depicter” in the Plugins section of your WordPress dashboard.

For a complete guide along with a video tutorial, take a look at our guidelines on how to install Depicter.

Creating Your Video Popup with Depicter

Once you’re in the Depicter dashboard, click on the Popup section to get started.

To move faster, we’ll use a ready-made template. This really speeds up the process and helps you get results quicker. One of the best things about Depicter is its huge collection of templates, which makes designing way easier.

Depicter Dashboard

All the templates are super clean, modern, and professionally designed. You can browse through the categories on the left side, or just use the search bar to quickly find something that fits your style or goal.

No need to start from scratch. Just pick a design you like and click on the Import button.

Importing a Popup Template

After a few seconds, your chosen template will be imported, and you’ll be taken straight into the Depicter editor.

Here’s where the fun begins. You can customize and tweak the popup however you like. Just click on any element, and the related settings will appear in the right-hand panel.

For example, you’ll probably want to replace the default video with one from your own YouTube channel. To do that, simply click on the YouTube Video element, then paste your video link into the appropriate field on the right.

Customizing the Popup

The next step is to control when and where your video popup appears, because timing and placement matter a lot.

To do that, after clicking the Publish button, go to the Display Rules section and click on Configure. This will open up the popup display settings.

Configuring the Display Rules

Now, let’s set it up so the popup appears on all pages, but only when a user has scrolled 30% down the page. This kind of popup is often called a scroll-triggered or just scroll popup.

Just go to the Triggers section, enable Scroll Percentage, and enter the number 30.

That’s it! Now just save your changes and hit Publish.

Enabling the scroll popup

The result? Your popup will appear right when the user has scrolled 30% down the page, at a perfect moment when they’re already engaged with your content.

YouTube Popup displaying on website

Conclusion

If you’re serious about building your channel, getting 1000 free YouTube subscribers instantly isn’t just a dream; it’s a realistic milestone. You don’t have to buy subscribers. Instead, focus on creating great content, understanding your audience, and using the Depicter Free Video Popup feature to turn website visitors into loyal fans.

Remember, YouTube success doesn’t come overnight, but with consistency, creativity, and a little strategy, your subscriber count will grow faster than you think.

FAQs:

What is the quickest method to increase subscribers on YouTube?


The quickest method involves merging valuable content with compelling calls-to-action. Additionally, utilizing tools such as Depicter popups can effectively invite visitors from your website to subscribe.

Can popups genuinely assist in expanding my YouTube subscribers?

Strategically placing popups on your blog or website actively draws visitors to your YouTube channel and encourages them to subscribe, especially when you time them well or show them on exit intent.


In what ways can Depicter facilitate YouTube growth?


Depicter enables you to design highly customizable video popups and calls-to-action that can direct users to your YouTube channel and promote subscriptions through captivating visuals.