An email list is a valuable asset for a website owner, enabling direct communication, stronger relationships, and increased traffic and sales. Contrary to common belief, building a substantial list doesn’t always require hefty investments; cost-effective methods like website Popups can be highly effective.
Unlike the unpredictable algorithms of social media, building an email list gives you a direct line to your audience. By growing your list, you can provide subscribers with engaging content in newsletters, drive consistent traffic to your site, and ultimately convert them into loyal customers through personalized email marketing campaigns
Popups are a popular and easy-to-use tool for capturing emails, offering modern options, including non-intrusive timed or exit-intent displays. A Welcome Popup greets new visitors, discount Popups offer incentives, and exit-intent Popups provide a final chance to subscribe. Depicter Free Popup Builder simplifies the creation of effective lead capture forms. Let’s get started with it and see how it’s done.
In just three quick and easy steps, we’ll create a Popup with an email signup form that will appear on your website whenever a visitor is about to leave:
Step 1: Install Depicter Free
First, let’s install the Depicter:
- Log in to your WordPress dashboard.
- Go to Plugins > Add New.
- Search for “Depicter” then click Install and Activate.
Step 2: Import a Template
Fortunately, Depicter offers over 550 ready-made templates, including Free Popup Templates. You can quickly and easily import a template that suits your specific goal from this large and diverse collection and get it onto your website in no time. To do this, once you’re in your Depicter dashboard, go to the “Popups” section.
From the left sidebar, select the “Grow Email List” category. This will filter the templates specifically designed for this purpose.
To import your desired template, simply click the “Import” button.
Within a few seconds, your Popup will be ready, and you’ll be directed to the Depicter editor.
Here, you have complete control to make any changes and customizations you like to your Popup.
To learn more about the available tools and how to build a Popup from scratch, you can watch this video.
Step 3: Configure the Display Rules
Once your template is ready, the most important step is configuring the “Display Rules.” To access this section, first click the “Publish” button, and then click the “Configure” button in the “Display Rules” area.
Here, you’ll find options categorized into four sections. In short, these allow you to specify when, where, and to whom your Popup will be displayed.
Let’s set it up so that our Popup appears on all pages of the website, but only when a user is about to leave the page. This is also known as an Exit-intent Popup.
When you don’t specify anything for “Display Conditions,” the Popup will be displayed on all website pages by default. So, we just need to activate the Exit Intent option. To do this, simply enable the designated option in the “Triggers” section and then save the changes and publish our Popup.
That’s it! Now, on our website, on every page, whenever a visitor is about to leave, they will see the Popup containing the pre-defined offer and an email entry form.
One last thing to note is that when a visitor enters their email address and subscribes, all the information entered in the form, along with other details, can be seen in the “Leads” panel of your Depicter dashboard, which you can then use for your email marketing efforts
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