An email list is one of the most valuable assets a website owner can possess. It’s a direct line of communication to your audience, a way to build relationships, and a powerful tool for driving traffic and sales. Many website owners believe that building a substantial email list requires a significant investment of time and money. However, several cost-effective strategies, including the use of website Popups, can help you achieve this goal. This article will explore how to increase your email list, the benefits of collecting email addresses, discuss what you can do with an email list, and explain why Popups are one of the easiest and most effective methods for growing your subscriber base.
Why You Should Collect Emails?
Building an email list offers numerous advantages for website owners. An email list provides a direct channel to your audience, unlike social media platforms where reach is controlled by algorithms. Email subscribers are typically more engaged, revisiting your website through newsletters and updates, which increases traffic. Email marketing effectively converts subscribers into paying customers through lead nurturing, product promotion, and exclusive deals. It also allows for personalized messages and offers, which leads to higher conversion rates and customer satisfaction. Consistent and valuable email communication helps establish trust and loyalty, building a strong community around your brand. Additionally, email lists are a valuable tool for gathering feedback and insights through surveys.
Proven Tactics for Capturing Emails
Popups have become a popular tool for collecting email addresses due to their effectiveness and ease of use. They are designed to capture attention with their prominent placement, ensuring visitors see subscription offers. Modern Popup technology offers non-intrusive options like exit-intent or timed displays, minimizing disruption. Popups also automate the email collection process and integrate seamlessly with email marketing services, streamlining workflows.
Welcome Popups
A Welcome Popup is displayed when a visitor first arrives on a website, providing an immediate opportunity to subscribe. These Popups can be timed to appear after a brief delay, allowing visitors to view some initial content before being presented with the subscription offer. They often feature a friendly greeting and a clear value proposition, such as access to exclusive content or updates, to encourage sign-ups from new visitors.
Discount Popups
Discount Popups incentivize subscriptions by offering a special discount, promotion, or coupon code in exchange for an email address. These are particularly effective for e-commerce websites, as they directly tie subscription to a tangible benefit that can lead to a purchase. Discount Popups can be displayed on entry, after a visitor views a certain number of pages, while browsing down your page, which is also called a scroll Popup, or when they add items to their cart, providing a timely incentive to subscribe.
Exit-intent Popups
Exit-intent Popups are shown when a visitor is about to leave the website, presenting a last-chance offer to subscribe. By detecting the visitor’s mouse movements, these Popups can trigger at the precise moment they intend to navigate away, offering a final opportunity to capture their email address. An Exit-intent Popup often employs compelling messaging and strong calls to action to encourage visitors to reconsider and subscribe before leaving the site.
How to Collect Your Visitors’ Email with Depicter
Depicter Free Popup Builder is a powerful tool to boost visitor engagement and conversion rates. It combines a visual drag-and-drop editor with a rich library of 550+ templates and an intuitive user interface. Create dynamic Popups, notification bars, and sliders populated with content from your posts and products. Utilize flexible triggers and display conditions to target the right audience at the optimal time, and build high-conversion lead capture forms.
Installing Depicter
To install Depicter, simply go to the Plugins menu, search for “Depicter,” and then install it with a single click. To see this in a video tutorial format, please watch the video below.
Importing a Template
Depicter simplifies the whole process by providing a vast collection of ready-to-use templates for each category and different use cases. This extensive library of templates means that users don’t have to start from scratch, which can be time-consuming and require design expertise. Instead, they can select a template that closely matches their needs and customize it to align with their brand and specific campaign goals. This not only speeds up the creation process but also ensures a professional and polished final result.
After installation, go to the Templates section in the Depicter dashboard. Then, in the Popups section, click on the ‘Grow Email List’ category to see the relevant templates. Simply click the ‘Import’ button on the template you want, and the import process will begin.
Customizing Your Popup
After a few seconds, the template will be imported, and you’ll be directed to the Depicter editor. Here, you can use the available tools to make any changes you like to the appearance and functionality of your Popup. To learn more about how the Depicter editor works, watch this video.
Once you’re happy with the Popup’s design, the next most important part is the Display Rules settings. This section controls when, where, and for whom your Popup will be shown. After clicking the Publish button, you’ll click the Configure button within the Display Rules section.
Explaining all the options in this area would require a separate, detailed article. Here, we just want to enable the Exit-Intent setting. To do this, simply activate the corresponding option in the Triggers section.
So, when a user on our website tries to leave the page, as soon as their mouse cursor moves outside the page area, our Popup will appear. This creates a fantastic opportunity to show offers and discounts based on your sales strategy.
Conclusion
Building an email list doesn’t have to be a daunting or expensive effort. As we’ve explored, an email list is an invaluable asset, offering a direct line to your audience, increasing engagement, driving conversions, and building brand loyalty. Depicter streamlines this process, offering a user-friendly interface and a wealth of customizable templates to create compelling lead capture forms combined with Popups. Whether you choose welcome popups to greet new visitors, discount popups to incentivize purchases, or exit-intent popups to capture departing users, the key is to offer value and make it easy for your audience to connect with you. Start implementing these tactics today and unlock the power of direct communication with your website visitors.
FAQs
Q: Why is building an email list so important?
A: An email list provides a direct channel to communicate with your audience, bypassing the algorithms of social media. It allows you to nurture leads, promote products, share valuable content, build relationships, and ultimately drive traffic and sales to your website.
Q: Are popups an effective way to collect email addresses?
A: Yes, when implemented strategically, popups are a highly effective method for capturing email addresses. They are attention-grabbing and can be triggered based on user behavior, such as entry, exit intent, or time spent on a page, allowing you to present relevant offers at the right moment.
Q: Are popups intrusive to website visitors?
A: Modern popup technology offers non-intrusive options like timed displays, scroll-based triggers, and exit-intent popups. By carefully configuring the display rules, you can minimize disruption and provide a positive user experience while still effectively collecting emails.
Q: How can Depicter help me collect email addresses?
A: Depicter is a free popup builder plugin that offers a visual drag-and-drop editor and a library of professionally designed templates specifically for growing your email list. It allows you to create customizable popups with various display triggers and seamlessly integrate them with your email marketing services.
Q: Do I need any coding knowledge to use Depicter?
A: No, Depicter features a user-friendly, visual drag-and-drop editor, meaning you don’t need any coding skills to create and customize your popups.
Q: What are “display rules” in the context of popups?
A: Display rules are settings that control when, where, and to whom your popup will be shown. This includes triggers like time on page, scroll depth, exit intent, and targeting specific pages or user segments.
Leave Comment