How Do Yuu Promote Sales 1

How do You Promote Sales

Key Takeaways

  • Understand what sales campaigns are and how they help achieve specific business goals.
  • Learn how to set measurable objectives and align your strategy with your audience’s needs.
  • Follow a structured approach to launching campaigns with compelling content and timing.
  • Discover proven promotional tactics like flash sales, referrals, and loyalty programs.
  • Get practical guidance on using Depicter to build effective popups and notification bars.

Capturing your audience’s attention and converting interest into action is more important than ever. That’s where sales campaigns come in. Whether you’re launching a new product, clearing out seasonal stock, or simply trying to drive more traffic to your website, a well-planned campaign can make all the difference.

But creating a campaign is just the beginning. The real challenge lies in promotion. How do you promote sales in a way that actually drives results? That’s where strategy comes in, and tools like popups and notification bars can be powerful ways to boost visibility and conversions.

In this guide, you’ll learn what makes a successful sales campaign, how to plan one strategically, and how to amplify your results using Depicter.

1. What Is a Sales Campaign?

A sales campaign or sales promotion is a short-term, focused effort that businesses use to boost interest in their products or services and drive more sales within a specific period. It’s a step-by-step plan that helps reach the right people, often through methods like emails, calls, ads, or social media, and encourages them to take action. 

Whether the goal is to launch a new product, clear out extra inventory, or hit sales targets before a deadline, these campaigns are designed to make an impact quickly. 

A good sales campaign not only brings in new customers but also keeps existing ones engaged. 

It’s more than just pushing a product—it’s about offering something that feels timely, useful, and even exciting for buyers, while giving the sales team clear goals and tools to succeed.

For example, an online clothing store might run a “Summer Flash Sale” where everything is 30% off for 48 hours to clear out seasonal stock. They promote it through email and social media, driving urgency with a countdown timer.

Another case could be a tech store launching a “Back to School” campaign, offering student discounts on laptops and free shipping for a limited time. These kinds of campaigns use specific timing, clear offers, and targeted communication to increase engagement and sales quickly.

2. Planning for a Successful Campaign

Launching a sales or promotional campaign that truly delivers results takes more than just a good idea — it requires thoughtful planning, a clear direction, and a deep understanding of your audience. Below is a step-by-step guide to help you organize a campaign that not only catches attention but also drives meaningful results.

Set Specific and Measurable Goals

 Start by defining what you want to achieve. Are you looking to clear out seasonal inventory, increase revenue during a slow period, bring in new customers, or simply get your brand more exposure? Avoid broad goals like “increase sales.” Instead, choose measurable targets such as “increase website purchases by 20% over the next three weeks.” These clear benchmarks help you and your team stay focused and assess how well the campaign is working.

Know Your Audience Inside Out

Understanding who you’re targeting is just as important as what you’re offering. Start by creating detailed customer profiles based on real data, such as age, interests, buying habits, and location. Segmenting your audience allows you to customize your offers. For example, young parents might respond well to baby product bundles, while frequent online shoppers might be more interested in free shipping. Use tools like surveys, purchase history, and social media analytics to gather insights that shape your approach.

Choose the Right Promotional Strategy

The method you choose to deliver your offer can greatly affect your campaign’s impact. There are three common strategies:

  • Push Strategy: Offer incentives to retailers or distributors to stock your product — ideal for B2B and retail-focused campaigns.
  • Pull Strategy: Focus on end customers by creating demand directly through promotions like flash sales or giveaways.
  • Hybrid Strategy: Combine both push and pull methods — for instance, give your distributors a bonus while also offering a buy-one-get-one deal to consumers.

Match your strategy to your product’s lifecycle. New products often benefit from pull tactics like samples or influencer promotion, while well-established ones may perform better with a push approach.

Develop a Detailed Campaign Plan

A structured plan ensures smooth execution. Lay out your campaign elements in advance, including:

  • Timeline: Set start and end dates to build urgency. Short durations (like 48-72 hours) can motivate quicker responses.
  • Budget: Decide how much to invest in areas such as ads, discounts, influencer fees, or giveaways.
  • Channels: Choose where to promote — email, social media, website banners, or even physical displays — based on where your audience is most active.

A well-timed offer aligned with holidays or shopping seasons can also increase relevance and boost performance.

Craft a Compelling Launch

 How you present your offer can make or break the campaign. Pay attention to:

  • Messaging: Use clear, catchy headlines and action-driven phrases like “Ends Soon” or “Grab Yours Now.”
  • Visuals: Eye-catching graphics and clean design help your message stand out on crowded platforms.
  • Multi-Channel Distribution: Don’t rely on just one outlet. Combine social media posts, email blasts, website banners, SMS alerts, and influencer collaborations to maximize visibility.

It’s also smart to test variations of your content, such as different images or headlines, to see what performs best before scaling it across all platforms.

A successful campaign doesn’t happen by chance. It’s the result of clear goals, audience awareness, a solid strategy, and strong execution. 

When all these pieces work together, you’re more likely to see results that matter — whether it’s more sales, new customers, or stronger brand presence.

3. Proven Campaign Promotion Strategies

Running effective promotions helps online stores attract new customers, increase sales, and build brand loyalty. While there are many ways to do this, here are five of the most popular strategies:

1. Buy One, Get One Free (BOGO)

Why it works: Shoppers love getting something for free—it feels like a reward. BOGO promotions also help move excess stock quickly.

Example:

Kraft Heinz used BOGO offers to increase sales of slower-moving products. This helped clear out their inventory while giving customers extra value for their money.

2. Flash Sales

Why it works: These limited-time offers create urgency. People don’t want to miss out, so they’re more likely to buy right away.

Example:

Amazon Prime Day is a huge flash sale event. For a limited time, customers get deep discounts on popular products, resulting in a massive spike in purchases and engagement.

3. Email Marketing

Why it works: Email lets you talk directly to your customers. You can send targeted messages, offer discounts, and follow up on abandoned carts.

Example:

Grammarly’s Black Friday campaign offered a “55% Off” deal exclusively through email. The urgency and savings pushed many free users to upgrade to paid plans.

4. Referral Programs

Why it works: People trust recommendations from friends. Offering a reward for sharing your brand encourages loyal customers to spread the word.

Example:

Many brands use the classic “Give $5, Get $5” offer. It motivates customers to invite others while earning a bonus themselves, growing the customer base through word of mouth.

5. Loyalty Programs

Why it works: Customers who get rewarded are more likely to come back. Points, discounts, and special perks help build long-term relationships.

Example:

LEGO’s Insiders program gives points for every purchase. Customers can use points for rewards, access members-only content, and feel like part of a special club.

While these five strategies are widely used and highly effective, there are many others worth exploring, like giveaways, cashback deals, product bundles, free trials, and even charitable donations linked to purchases.

4. Use Popups and Notification Bars to Maximize Reach

Popups: Timed and Targeted Engagement

Popups are effective for delivering timely messages, such as special offers or email sign-up prompts. To ensure they enhance rather than hinder user experience, consider the following best practices:

  • Timing Is Crucial: Deploy popups based on user behavior. For instance, use exit-intent popups to retain visitors about to leave, or display them after a certain time on the page to engage interested users.
  • Clear and Concise Messaging: Keep the content straightforward, highlighting the value proposition and including a compelling call-to-action (CTA).
  • Design for Clarity: Ensure the popup is visually appealing but not overwhelming. Use contrasting colors for visibility and make it easy to close to respect user autonomy. 

Notification Bars: Subtle Yet Effective

Notification bars, also known as sticky bars or announcement bars, sit at the top or bottom of a webpage and provide persistent, unobtrusive messaging. They are ideal for:

User Experience Stack Exchange

  • Announcing Promotions: Highlight ongoing sales, discounts, or special offers. For example, a bar stating Offering free shipping on orders over $50 can encourage customers to spend more to qualify for the deal.
  • Sharing Important Updates: Inform visitors about new product launches, upcoming events, or changes in service.
  • Encouraging Sign-Ups: Prompt users to subscribe to newsletters or join loyalty programs with concise messages and clear CTAs. 

Design Tips:

  • Keep It Simple: Use brief, impactful text to convey your message without clutter. 
  • Use Contrasting Colors: Ensure the bar stands out against your site’s background to grab attention. 
  • Strategic Placement: Place the bar in a spot that’s easy to see, usually at the top of the page, without covering up any important content.

5. How to Create Campaign Popups with Depicter

Depicter is a visual Popup builder and Notification Bar builder for WordPress that provides many features as part of marketing or promotional campaigns. It offers a user-friendly interface with a range of pre-designed templates, allowing users to quickly implement customized messages without writing code. Depicter’s tools include flexible display rules, responsive design options, and behavior-based triggers, making it suitable for creating targeted interactions such as limited-time offers, email capture forms, and general site announcements.

We will be creating a simple popup-based sales campaign designed to quickly boost sales through a pull strategy and a flash sale. The goal is to create urgency and excitement by offering a limited-time discount to all website visitors. The popup will appear based on user behavior to avoid interrupting the browsing experience and will include a countdown to drive fast action.

[The website full image] 

Campaign Details

Campaign Goal:
Increase purchases by 25% within 48 hours by promoting summer clothing through a time-sensitive offer.

Strategy:

  • Pull Strategy: Reaching out directly to customers visiting your website
  • Flash Sale: Creating urgency with a two-day discount event

Target Audience:
All visitors to the website, with no special segmentation for this general campaign

Depicter Popup Content

Headline:
Summer Sale

Body Text:
25% Off

Get your Discount with our coupon code

Countdown Timer

Call to Action Button:
Achieve code

Popup Settings:

Trigger Timing:

  • Show popup after 10 seconds on the homepage
  • Or on scroll (30% down the page)

Frequency Control:

  • Show once per session to avoid annoying users

Design Notes:

  • Colors: Use brand-aligned and eye-catching colors that draw attention without overwhelming the user.
  • Appropriate Images: Include visuals that reflect the user’s interests to increase relevance and engagement.
  • Responsive Design: Ensure the popup adjusts smoothly across all devices and screen sizes.
  • Close Button: Always provide a clear and accessible close button so users can easily dismiss the popup.

Install Depicter

Before getting started, make sure the Depicter plugin is installed on your site.
You can quickly find it by searching for “Depicter” in the Plugins section of your WordPress dashboard.
Need help? Check out our step-by-step guide with a video tutorial here.

Importing a Template 

After going to the Depicter dashboard, click on the Popup section.

There are two ways to create our desired popup:

One is to start from scratch with a blank popup and build everything manually, or we can use one of the ready-made templates provided by Depicter.

Depicter offers a large and diverse collection of popup templates, covering everything from newsletter signups and promotions to exit-intent messages and seasonal offers.

Having access to such a wide variety is a huge advantage for any popup builder — it saves you a significant amount of time, ensures professional design quality, and helps you get started quickly without the need to build layouts from scratch.

Even better, every template is fully customizable, so you can easily apply your own design, branding, and content to make it truly your own.

You can browse these templates, use the targeted categories on the left side, or filter the popup list using the search bar at the top with relevant keywords.

After selecting the desired popup, simply click the Import button. Within a few seconds, the template will be imported and you’ll be taken to the Depicter editor.

It’s worth noting that our popup has two steps. You can switch between them by clicking on the Steps Panel.

Visitors can click the CTA button on the first step to be directed to the second step, where the campaign’s discount code is displayed.

Customizing the Popup

Here, using the tools and features provided by Depicter, you can customize every aspect of the popup — from how it looks to how it functions.

For example, we’ve added a Countdown Timer element to the popup here.

When it comes to responsive design, although all of Depicter’s ready-made templates are fully responsive by default, you still have access to all the tools and options needed to fine-tune the popup’s appearance for standard responsive sizes.

The next step is configuring how the popup is displayed. This section includes all the settings that determine 

under what conditions the popup will appear to make sure that it displays at the right time and in the right place. After clicking the Publish button, go to the Display Rules section and click on Configure.

Configuring the Display Rules

Based on what we decided in the details of our campaign, the popup should appear after the user has scrolled down 30% of the page. To do this, go to the Triggers section, activate the “Scroll percentage” option, and set the value to 30 seconds.

Also, for the popup to reappear, it should only show up again if the visitor returns to the site, and not more than once during the same session. To set this up, go to the After Close section and select the “Show again after return” option.

Everything is done, and the result will be that when a user scrolls through 30% of the webpage, our popup will appear. 

According to our design, when the user clicks the specified CTA button, the discount code will be

6. Adding Notification Bars with Depicter

When deciding between popups and notification bars, it’s important to consider the nature of your message and how intrusive it should be. 

Notification bars are ideal for subtle, ongoing promotions or general announcements, like highlighting free shipping thresholds, new product launches, or seasonal hours. 

They sit quietly at the top or bottom of your page, making them perfect for keeping users informed without disrupting their experience. 

On the other hand, popups are more attention-grabbing and should be used when you need to drive action, like collecting emails, promoting a limited-time offer, or re-engaging users about to leave the site.

In short, use notification bars when you want to inform, and popups when you want to convert.

We’re not going to go over all the campaign scenario details here—instead, we’ll just walk through how to create a notification bar.

Here is a video that shows the whole process of creating a Notification Bar with Depicter:

In the Depicter dashboard, click on the Notification Bar option.

From the available templates, choose one and click Import to start the import process.

After a few seconds, it’s done and you’ll be taken into the Depicter dashboard, where you can make any changes you want before finalizing your notification bar.

To configure how it’s displayed—similar to what we did for the popup—go to the Display Rules section.

This time, for the notification bar, we’ll set it to appear a few seconds after the visitor lands on the page by enabling the Spend time on page option and setting it to 10 seconds.

Finally, once a visitor has spent 10 seconds on our site, the notification bar will appear like this.

Conclusion

A sales promotion is an essential tool for any business looking to drive results in a competitive market. But without the right promotional tactics, even the best campaign ideas can go unnoticed. By combining smart planning with high-converting tools like popups and notification bars, you can maximize reach, create urgency, and guide visitors toward taking action.

Depicter makes it easy to launch visually appealing, behavior-based popups and subtle yet effective notification bars—no coding required. Whether you’re running a flash sale, collecting emails, or announcing new products, using these tools strategically can dramatically increase your chances of campaign success.

Remember: Good timing, targeted messaging, and clear design are the keys to getting the results you want. 

Let me know in the comments if this article helped you start a campaign.

FAQs

1. What’s the difference between a sales campaign and a regular promotion?

A sales campaign is typically a more structured and time-bound initiative with a clear goal, such as increasing revenue or clearing out inventory. A promotion is one part of a campaign—like offering a discount, running a giveaway, or launching a flash sale.

2. When should I use a popup instead of a notification bar?

Use popups when you want to grab immediate attention or drive a specific action, like collecting email sign-ups or promoting limited-time deals. Notification bars are best for subtle messaging that doesn’t interrupt the user experience, like announcing free shipping or a product launch.

3. How often should I show a popup to users?

To avoid annoying users, limit the frequency. Best practice is to show a popup once per session or only when specific behavior triggers it (e.g., after scrolling or before exit). Depicter allows you to control this easily with built-in display rules.

4. Can I customize popup templates in Depicter?

Yes! All templates in Depicter are fully customizable. You can change the colors, text, layout, and even add features like countdown timers or multi-step flows to match your brand and campaign goals.

5. Do popups and notification bars work on mobile devices?

Absolutely. Depicter templates are responsive by default, and you can fine-tune their appearance on different screen sizes to ensure a seamless mobile experience.

6. What makes a popup effective?

An effective popup is:

  • Timed well (not shown too early)
  • Visually appealing
  • Clear in its message
  • Action-oriented (strong CTA)
  • Easy to dismiss

When done right, it adds value without disrupting the user’s journey.

Desktop - 10 (3)

Quick Welcome Popups: Get Started in Minutes

Welcome Popups are a simple yet effective way to greet new website visitors and encourage immediate engagement. They can help grow your email list by offering an immediate incentive for subscription, highlight special offers by placing timely promotions directly in front of new eyes, or guide users to important content such as key product pages or introductory guides right from the moment they land on your site, improving their initial experience.

With Depicter Free Popup Builder, creating a Welcome Popup is straightforward. Here’s how to do it in a few quick steps:

A Welcome Popup on the website homepage

Before you begin, ensure that the Depicter plugin is installed. You can easily find and install it by entering “Depicter” in the Plugins menu of your WordPress dashboard. For a comprehensive guide, including a video tutorial, please refer to our instructions on how to install Depicter.

Step 1: Import a Template

Depicter comes with a great selection of over 550 pre-designed templates, including many free Popup templates. Finding and importing the right template for what you need is fast and simple – just head to the “Popups” section in your Depicter dashboard.

Depicter Dashboard

You can search for your specific topic among all the options to filter and see only the relevant templates. Then, you can click the “Preview” button to see how it looks, and if you like it, just click the “Import” button – it’ll be imported in seconds.

Finding a Welcome Popup among templates

Your Popup will be ready in just a few seconds, and you’ll be taken straight to the Depicter editor.

Depicter Editor

From there, you can customize everything about your Popup to your liking. If you want to explore all the tools available and learn how to build a Popup from the ground up, you can check out this video:

Step 2: Configure the Display Rules

With your template set, the next step is to configure the “Display Rules.” You’ll find these options by first clicking “Publish” and then the “Configure” button within the “Display Rules” section.

Opening the Display Rules Screen

Display rules are organized into four sections. Allowing you to control the timing, where to display, and audience of your Popup. Our aim is to show this Popup on all website pages after a visitor has been on the page for 10 seconds. To do this, simply activate the “Spend Time on Page” trigger within the “Triggers” section. 

Configuring the Display Rules Options

By default, the Popup appears on all pages unless specific conditions are set. So, enabling this trigger and saving your changes will achieve the desired behavior.

Now, after these steps, the welcome Popup or your specific offer will appear on every page of your website after a visitor has spent 10 seconds there, ready to capture their attention.

A Welcome Popup Displays on the website homepage

If you’d like to learn how to include a form on your Popup to collect email addresses for free, we recommend checking out this article:

Start Collecting Emails Today For Free-min

Start Collecting Emails Today For Free

An email list is a valuable asset for a website owner, enabling direct communication, stronger relationships, and increased traffic and sales. Contrary to common belief, building a substantial list doesn’t always require hefty investments; cost-effective methods like website Popups can be highly effective. 

Unlike the unpredictable algorithms of social media, building an email list gives you a direct line to your audience. By growing your list, you can provide subscribers with engaging content in newsletters, drive consistent traffic to your site, and ultimately convert them into loyal customers through personalized email marketing campaigns

Popups are a popular and easy-to-use tool for capturing emails, offering modern options, including non-intrusive timed or exit-intent displays. A Welcome Popup greets new visitors, discount Popups offer incentives, and exit-intent Popups provide a final chance to subscribe. Depicter Free Popup Builder simplifies the creation of effective lead capture forms. Let’s get started with it and see how it’s done.

In just two quick and easy steps, we’ll create a Popup with an email signup form that will appear on your website whenever a visitor is about to leave:

Popup displays right before visitor leaves the page

Before getting started, make sure you have the Depicter plugin installed.
You can easily find and install it by searching “Depicter” in the Plugins menu of your WordPress dashboard.
For a full guide with a video tutorial, check our guidelines here.

Step 1: Import a Template

Fortunately, Depicter offers over 550 ready-made templates, including Free Popup Templates. You can quickly and easily import a template that suits your specific goal from this large and diverse collection and get it onto your website in no time. To do this, once you’re in your Depicter dashboard, go to the “Popups” section.

Depicter Dashboard

From the left sidebar, select the “Grow Email List” category. This will filter the templates specifically designed for this purpose.

To import your desired template, simply click the “Import” button.

Importing a Template

 Within a few seconds, your Popup will be ready, and you’ll be directed to the Depicter editor.

Here, you have complete control to make any changes and customizations you like to your Popup.

Depicter Editor

To learn more about the available tools and how to build a Popup from scratch, you can watch this video.

Step 2: Configure the Display Rules

Once your template is ready, the most important step is configuring the “Display Rules.” To access this section, first click the “Publish” button, and then click the “Configure” button in the “Display Rules” area.

Display Rules Button

Here, you’ll find options categorized into four sections. In short, these allow you to specify when, where, and to whom your Popup will be displayed.

Let’s set it up so that our Popup appears on all pages of the website, but only when a user is about to leave the page. This is also known as an Exit-intent Popup.

When you don’t specify anything for “Display Conditions,” the Popup will be displayed on all website pages by default. So, we just need to activate the Exit Intent option. To do this, simply enable the designated option in the “Triggers” section and then save the changes and publish our Popup.

Configuring Display Rules

That’s it! Now, on our website, on every page, whenever a visitor is about to leave, they will see the Popup containing the pre-defined offer and an email entry form.

Popup displays before visitor leaves the page

One last thing to note is that when a visitor enters their email address and subscribes, all the information entered in the form, along with other details, can be seen in the “Leads” panel of your Depicter dashboard, which you can then use for your email marketing efforts.

The Leads Menu

If you’d like to get even more out of the Depicter Free Popup Builder, make sure to check out the posts below for more simple, powerful tutorials like this one.

Collect your visitor’s email list for free-min

Collect Your Visitors’ Email List For Free

An email list is one of the most valuable assets a website owner can possess. It’s a direct line of communication to your audience, a way to build relationships, and a powerful tool for driving traffic and sales. Many website owners believe that building a substantial email list requires a significant investment of time and money. However, several cost-effective strategies, including the use of website Popups, can help you achieve this goal. This article will explore how to increase your email list, the benefits of collecting email addresses, discuss what you can do with an email list, and explain why Popups are one of the easiest and most effective methods for growing your subscriber base.

Why You Should Collect Emails?

Building an email list offers numerous advantages for website owners.  An email list provides a direct channel to your audience, unlike social media platforms where reach is controlled by algorithms.  Email subscribers are typically more engaged, revisiting your website through newsletters and updates, which increases traffic.  Email marketing effectively converts subscribers into paying customers through lead nurturing, product promotion, and exclusive deals.  It also allows for personalized messages and offers, which leads to higher conversion rates and customer satisfaction.  Consistent and valuable email communication helps establish trust and loyalty, building a strong community around your brand.  Additionally, email lists are a valuable tool for gathering feedback and insights through surveys.

Proven Tactics for Capturing Emails

Popups have become a popular tool for collecting email addresses due to their effectiveness and ease of use.  They are designed to capture attention with their prominent placement, ensuring visitors see subscription offers.  Modern Popup technology offers non-intrusive options like exit-intent or timed displays, minimizing disruption.  Popups also automate the email collection process and integrate seamlessly with email marketing services, streamlining workflows.

Welcome Popups

A Welcome Popup is displayed when a visitor first arrives on a website, providing an immediate opportunity to subscribe. These Popups can be timed to appear after a brief delay, allowing visitors to view some initial content before being presented with the subscription offer. They often feature a friendly greeting and a clear value proposition, such as access to exclusive content or updates, to encourage sign-ups from new visitors.

Discount Popups

Discount Popups incentivize subscriptions by offering a special discount, promotion, or coupon code in exchange for an email address. These are particularly effective for e-commerce websites, as they directly tie subscription to a tangible benefit that can lead to a purchase. Discount Popups can be displayed on entry, after a visitor views a certain number of pages, while browsing down your page, which is also called a scroll Popup, or when they add items to their cart, providing a timely incentive to subscribe.

Exit-intent Popups

Exit-intent Popups are shown when a visitor is about to leave the website, presenting a last-chance offer to subscribe. By detecting the visitor’s mouse movements, these Popups can trigger at the precise moment they intend to navigate away, offering a final opportunity to capture their email address. An Exit-intent Popup often employs compelling messaging and strong calls to action to encourage visitors to reconsider and subscribe before leaving the site.

How to Collect Your Visitors’ Email with Depicter

Depicter Free Popup Builder is a powerful tool to boost visitor engagement and conversion rates. It combines a visual drag-and-drop editor with a rich library of 550+ templates and an intuitive user interface. Create dynamic Popups, WordPress Notification Bar, and sliders populated with content from your posts and products. Utilize flexible triggers and display conditions to target the right audience at the optimal time, and build high-conversion lead capture forms.

Installing Depicter 

To install Depicter, simply go to the Plugins menu, search for “Depicter,” and then install it with a single click. To see this in a video tutorial format, please watch the video below.

Importing a Template

Depicter simplifies the whole process by providing a vast collection of ready-to-use templates for each category and different use cases. This extensive library of templates means that users don’t have to start from scratch, which can be time-consuming and require design expertise. Instead, they can select a template that closely matches their needs and customize it to align with their brand and specific campaign goals. This not only speeds up the creation process but also ensures a professional and polished final result.

After installation, go to the Templates section in the Depicter dashboard. Then, in the Popups section, click on the ‘Grow Email List’ category to see the relevant templates. Simply click the ‘Import’ button on the template you want, and the import process will begin.

Importing a Popup Template

Customizing Your Popup

After a few seconds, the template will be imported, and you’ll be directed to the Depicter editor. Here, you can use the available tools to make any changes you like to the appearance and functionality of your Popup. To learn more about how the Depicter editor works, watch this video.

Depicter Dashboard

Once you’re happy with the Popup’s design, the next most important part is the Display Rules settings. This section controls when, where, and for whom your Popup will be shown. After clicking the Publish button, you’ll click the Configure button within the Display Rules section.

Display Rules

Explaining all the options in this area would require a separate, detailed article. Here, we just want to enable the Exit-Intent setting. To do this, simply activate the corresponding option in the Triggers section.

Triggers

So, when a user on our website tries to leave the page, as soon as their mouse cursor moves outside the page area, our Popup will appear. This creates a fantastic opportunity to show offers and discounts based on your sales strategy.

Popup on the Website

Conclusion

Building an email list doesn’t have to be a daunting or expensive effort. As we’ve explored, an email list is an invaluable asset, offering a direct line to your audience, increasing engagement, driving conversions, and building brand loyalty. Depicter streamlines this process, offering a user-friendly interface and a wealth of customizable templates to create compelling lead capture forms combined with Popups. Whether you choose welcome popups to greet new visitors, discount popups to incentivize purchases, or exit-intent popups to capture departing users, the key is to offer value and make it easy for your audience to connect with you. Start implementing these tactics today and unlock the power of direct communication with your website visitors.

FAQs

Q: Why is building an email list so important?

A: An email list provides a direct channel to communicate with your audience, bypassing the algorithms of social media. It allows you to nurture leads, promote products, share valuable content, build relationships, and ultimately drive traffic and sales to your website.

Q: Are popups an effective way to collect email addresses?

A: Yes, when implemented strategically, popups are a highly effective method for capturing email addresses. They are attention-grabbing and can be triggered based on user behavior, such as entry, exit intent, or time spent on a page, allowing you to present relevant offers at the right moment.

Q: Are popups intrusive to website visitors?

A: Modern popup technology offers non-intrusive options like timed displays, scroll-based triggers, and exit-intent popups. By carefully configuring the display rules, you can minimize disruption and provide a positive user experience while still effectively collecting emails.

Q: How can Depicter help me collect email addresses?

A: Depicter is a Free WordPress Popup Builder plugin that offers a visual drag-and-drop editor and a library of professionally designed templates specifically for growing your email list. It allows you to create customizable popups with various display triggers and seamlessly integrate them with your email marketing services.

Q: Do I need any coding knowledge to use Depicter?

A: No, Depicter features a user-friendly, visual drag-and-drop editor, meaning you don’t need any coding skills to create and customize your popups.

Q: What are “display rules” in the context of popups?

A: Display rules are settings that control when, where, and to whom your popup will be shown. This includes triggers like time on page, scroll depth, exit intent, and targeting specific pages or user segments.

How to Increase Your Email List

How to Increase Your Email List

Email marketing is a powerful tool for businesses to connect with their customers in today’s digital world. If you use WordPress, there are lots of plugins and tools that can make your email marketing easier. One such plugin is Depicter. With Depicter, you can easily create and customize popups to capture email addresses, increase your email list, and grow your subscribers. By using these tools effectively, you can improve customer engagement, build relationships, and ultimately drive more sales.

Video: How to Grow Your Email List for FREE Using Popup Forms

📧 Watch this video to learn how to grow your email list for FREE using Depicter popup forms in WordPress! This tutorial walks you through creating, customizing, and publishing popups designed to capture leads. Start building your email list effortlessly and export your leads as CSV files to integrate with email marketing tool

How to grow your email list for FREE

Utilizing Popups for Email Collection:

One effective way to capture email addresses is through the use of well-placed and strategically designed popups. In the next section, we’ll explore how you can use Depicter to create and customize these popups. Popups can appear at various points on your website, such as when a user is about to leave or after they’ve spent a certain amount of time on a page. To ensure maximum effectiveness, create visually appealing popups with compelling offers or incentives.

Before you begin, please ensure that the Depicter plugin is installed on your website.

You can quickly install it by heading to the Plugins section in your WordPress dashboard and searching for “Depicter.”

Need a detailed walkthrough? Check out our step-by-step guide with a video tutorial here.

Creating Your First Popup:

  1. Access the Dashboard: After activation, visit the Depicter dashboard.
  2. Choose a Template: The dashboard offers a range of templates for various visual elements like popups, sliders, and more. Select a pre-designed popup template to kickstart your creation.
Depicter dashboard

To preview a template before importing, simply click the “Preview” button. Once you’ve selected the desired template, click “Import” to add it to your Depicter editor and begin customizing.

Importing a template

Our template is now imported and ready for customization. Here, we can make any changes we want to the popup using the tools provided by Depicter. For a more in-depth look, I recommend watching this video.

The Popup is imported

To collect user emails, we need to use a specific element provided by Depicter called a ‘Form.’ Click on the ‘Elements’ menu in the left-hand panel and add a ‘Form’ element to your popup.

Adding the Form element

Once we add this element, we’ll have various options for different types of fields that we can add to our form. Here, we’ll add fields for ‘Name,’ ‘Email,’ ‘Submit button,’ and a ‘Form message.

Adding Form fields

The selected fields will be added to the form one by one. We can customize the appearance of this form using the options available in the ‘Options’ panel.

Options for the Form element

When we are done with the adjustments, our final form will look like this.

Customizing the Form element appearance

After making these changes and saving the form, our popup will appear on our website according to the display settings we’ve chosen.

Displaying the from on the Popup on the website

After entering their name and email, the user clicks the ‘Submit’ button. A message will then appear confirming that their information has been successfully sent.

Entering the data in the form
The form is submitted

Next, we’ll use the data that the form saved. To do this, go to the ‘Leads’ menu in the Depicter dashboard. Here, you’ll see the information that users submitted through the popup form. This data serves various purposes, such as email marketing. Keep in mind that you can filter, search, and even export this data as a CSV file for further analysis.

Seeing the submitted data on the Depicter Leads panel

Conclusion

By using email marketing effectively and taking advantage of tools like Depicter, you can grow your email list and make more sales. This guide has covered everything you need to know, from understanding your customers to creating eye-catching popups and tracking your results.